Senior People Communications & Engagement Strategist

Summary As a Senior People Communications & Engagement Strategist, you will craft engaging stories and foster connection across GitLab's global company. Working with the Senior Manager, you'll drive internal communication campaigns that inform and engage team members, spotlighting stories, celebrating wins, and translating complex programs into compelling narratives. This role is vital for enhancing the team member experience through proactive, transparent messaging, supporting People programs and company-wide initiatives, and building community and connection. Must Have • Partner on implementation, optimization, and user adoption of internal communication platform; develop governance frameworks and best practices. • Create compelling internal content including announcements, thought leadership, team member spotlights, and campaign materials. • Foster vibrant internal communities across the Loop (powered by Simpplr) through strategic programming, events, and initiatives. • Design and execute multi-channel engagement campaigns supporting company initiatives, culture building, and change management. • Monitor platform metrics and content engagement data to continuously improve communication effectiveness. • Partner with People team, leadership, and functional leaders to amplify key messages and ensure consistent internal communications. • 3-5 years experience in internal communications, employee engagement, corporate communications, human resources, marketing, program management, or community management. • Proven experience with intranets and employee engagement platforms (Simpplr strongly preferred). • Experience developing and executing integrated content marketing campaigns across multiple channels and formats. • Experience developing and executing employee engagement campaigns. • Ability to analyze data and measure communication campaigns and e-newsletter effectiveness. • Excellent project management and stakeholder collaboration skills. • Proven track record in developing and executing effective internal communication strategies and initiatives. • Strong written and verbal communication skills, with the ability to create engaging content. • Excellent interpersonal skills to effectively communicate and collaborate at all organizational levels. Good To Have • Experience in Internal Communications, People/HR, Marketing or related field. • Experience managing and configuring intranet or employee experience platforms (e.g., Simpplr, SharePoint, LumApps or similar). • Experience in change management or platform adoption initiatives. • Ability to work independently, problem-solve, and achieve goals through teamwork and collaboration. • Familiarity with tools like Canva. Perks • Benefits to support your health, finances, and well-being • All remote, asynchronous work environment • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental leave • Home office support GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. An overview of this role As our Senior People Communications & Engagement Strategist, you’ll craft engaging stories and foster connection across our growing, global company. Working alongside our Senior People Communications & Engagement Manager, you'll be a creative force behind internal communication campaigns that don't just inform our team members, but truly engage them. Whether you're spotlighting team member stories, celebrating company wins, or helping to translate complex programs into compelling narratives, you'll help our people feel genuinely connected to GitLab, and each other. This role is part of our People Communications & Engagement team that is focused on informing, and engaging GitLab team members through proactive, transparent messaging that support various People programs and company-wide initiatives across our teams and divisions. Our team plays an important role in enhancing the team member experience—from planning company events that align our people with strategy and goals, to spotlighting notable work across our channels, to helping stakeholders develop thoughtful communication strategies and supporting outreach plans. If you're energized by the challenge of creating campaigns across our channels, iterating internal e-newsletters, and helping to drive adoption of our new internal communication hub, then we want to hear from you. In this role you will help champion the successful adoption and optimization of our new internal communications hub (powered by Simpplr), while creating and curating engaging content (news, team member stories, company updates, events, and resources) that aims to build community and connection. You will proactively help educate, support, and empower internal stakeholders, site owners/content managers, and functional leaders to leverage our new internal communications hub for their announcements, team news, storytelling, initiatives, events, and resource sharing. What You’ll Do • Platform Management: Partner with Senior Manager, People Communications on implementation, optimization, and user adoption of our internal communication platform; further develop governance frameworks, best practices, and contribute to our learning and enablement resources that aim to empower site owners/content managers to leverage the platform for their communications, events, and resource sharing • Content Marketing and Strategy: Create compelling internal content including announcements, thought leadership pieces, team member spotlights, and campaign materials that drive engagement • Community Building: Foster vibrant internal communities across the Loop (powered by Simpplr) through strategic programming, events, and initiatives that encourage participation and connection • Team Member Engagement: Design and execute multi-channel engagement campaigns supporting company initiatives, culture building, and change management • Analytics & Optimization: Monitor platform metrics, and content engagement data to continuously improve communication effectiveness • Cross-functional Collaboration: Partner with People team, leadership, and functional leaders to amplify key messages and ensure consistent internal communications What you will bring: • 3-5 years experience in internal communications, employee engagement, corporate communications or related fields/areas, preferably human resources, marketing, program management, or community management • Proven experience with intranets and employee engagement platforms (Simpplr strongly preferred) or similar platforms • Experience with developing and executing integrated content marketing campaigns across multiple channels and formats (internal communication platforms - Slack, intranet, or similar, e-mail/e-newsletters, video, and presentations) with demonstrated excellence in crafting compelling messaging that drives team member engagement. • Experience developing and executing employee engagement campaigns • Ability to analyze data and measure communication campaigns and e-newsletter effectiveness • Excellent project management and stakeholder collaboration skills • Proven track record in helping to develop and execute effective internal communication strategies and initiatives. • Strong written and verbal communication skills, with the ability to create engaging content for various communication channels. • Excellent interpersonal skills with the ability to effectively communicate and collaborate with team members at all levels of the organization. Preferred Qualifications • Experience in Internal Communications, People/HR, Marketing or related field • Experience managing and configuring intranet or employee experience platforms (e.g., Simpplr, SharePoint, LumApps or similar), including analytics, permissions, and integrations. • Experience in change management or platform adoption initiatives a plus • Ability to work independently, problem-solve, and achieve goals through teamwork and collaboration. • Familiarity with tools like Canva a plus How GitLab will support you • Benefits to support your health, finances, and well-being • All remote, asynchronous work environment • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental leave • Home office support The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range $67,200 - $144,000 USD --- Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process. Apply tot his job