Senior Principal Consultant- Salesforce Marketing Cloud Personalization Specialist

This a Full Remote job, the offer is available from: Illinois (USA) Salesforce Marketing Cloud Personalization Specialist Location: Chicago, IL (Remotely) Duration: 12+ months Client is seeking a Salesforce Marketing Cloud Personalization Specialist to design, implement, and optimize personalized, data-driven customer experiences across digital channels. This role will be responsible for leveraging Salesforce Marketing Cloud Personalization (formerly Interaction Studio) to deliver real-time, 1:1 personalization that improves engagement, conversion, and customer lifetime value. The ideal candidate combines strong technical expertise with marketing strategy, data analysis, and a passion for customer experience optimization. Key Responsibilities Personalization Strategy & Execution • Design and implement real-time personalization strategies across web, mobile, email, and other digital touchpoints using Salesforce Marketing Cloud Personalization • Define customer segments, audiences, and behavioral triggers to deliver tailored experiences • Configure and manage templates, recipes, offers, and content zones Data & Integration • Work with customer data sources (CRM, CDP, web analytics, and data feeds) to enable unified customer profiles • Collaborate with technical teams to implement tracking, data ingestion, and integrations • Ensure data quality, governance, and compliance with privacy regulations (GDPR, CCPA, etc.) Testing & Optimization • Build and manage A/B and multivariate tests to evaluate personalization effectiveness • Analyze performance metrics and generate actionable insights • Continuously optimize personalization logic, rules, and recommendations Collaboration & Stakeholder Management • Partner with marketing, product, analytics, and IT teams to align personalization initiatives with business goals • Translate business requirements into technical personalization solutions • Provide guidance and best practices for personalization across teams Reporting & Analytics • Monitor KPIs such as engagement, conversion, revenue uplift, and retention • Create dashboards and reports to communicate performance and ROI • Present insights and recommendations to stakeholders Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status. This offer from "Metasys Technologies" has been enriched by Jobgether.com and got a 83% flex score. Apply tot his job