Senior User Acquisition Manager I

About the Hiring Team Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. What the Role Entails ● Strategic Leadership: Lead end-to-end paid media and brand awareness strategies for a diverse portfolio of gaming titles, overseeing everything from initial planning to reporting. ● Budget Management: Oversee annual UA budgets exceeding $5M+, ensuring all regional and global performance targets are met. ● Campaign Optimization: Manage and optimize campaigns by evaluating KPIs (LTV, ROI, CPI) on a network-by-network basis, adjusting partner mixes to maximize efficiency. ● Creative Innovation: Pioneer cross-functional creative production programs involving influencers, community teams, and esports to deliver high-performing assets. ● Partnership Management: Cultivate and optimize high-level relationships with major advertising channels and external agencies to streamline workflows. ● Reporting & Analysis: Develop detailed campaign post-mortems and performance reports for executive leadership, identifying areas for improvement and actionable insights. ● Team Mentorship: Supervise and mentor a team of specialists, contractors, or interns, directing regional creative production and social boosting efforts. Who We Look For ● Education: Bachelor’s Degree in Media Studies, Marketing, or a related field (Public Policy background is a plus). ● Experience: 10+ years of experience in User Acquisition, Growth Marketing, or Marketing Operations, specifically within the gaming or mobile app industry. ● Market Expertise: Proven track record of managing North American and global campaigns for high-profile PC and mobile titles. ● Microsoft Office, as well as project management software like JIRA and Confluence. ● Analytical Rigor: Strong ability to analyze web analytics and lead data to measure campaign impact and customer flow. ● Communication: Excellent reporting skills with the ability to present complex data to Board-level executives. ● Languages: Fluency in English is required; conversational proficiency in Mandarin or Japanese is a plus to coordinate with global HQs. Location State(s) US-California-Irvine The expected base pay range for this position in the location(s) listed above is $87,300.00 to $224,900.00 per year. Actual pay may vary depending on job-related knowledge, skills, and experience. Employees hired for this position may be eligible for a sign on payment, relocation package, and restricted stock units, which will be evaluated on a case-by-case basis. Subject to the terms and conditions of the plans in effect, hired applicants are also eligible for medical, dental, vision, life and disability benefits, and participation in the Company’s 401(k) plan. The Employee is also eligible for up to 15 to 25 days of vacation per year (depending on the employee’s tenure), up to 13 days of holidays throughout the calendar year, and up to 10 days of paid sick leave per year. Your benefits may be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may also be pro-rated for those who start working during the calendar year. Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals. Who we are Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world. Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals. Apply tot his job