SFMC Marketing Automation Specialist

Job Title: SFMC Marketing Automation Specialist Job ID: 26-00147 Location: Remote Duration: 06 months on W2 contract Full remote position. Standard business hours. We're seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud, with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. You'll collaborate across teams to deliver personalized customer experiences and drive measurable engagement. Key Responsibilities: • Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels. • Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools. • Audience Segmentation: Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging. • Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion. • Platform Management: Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions. • Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution. • Technical Customization: Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic. • Data Integration: Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting. • Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement. Required Skills and Qualifications: • 2-4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) • Strong understanding of Salesforce CRM and its integration with Marketing Cloud • Experience with audience segmentation and dynamic content personalization • Familiarity with AMPscript and SQL for advanced personalization and data queries • Knowledge of email marketing best practices, deliverability, and compliance • Strong attention to detail and ability to manage multiple projects simultaneously • Excellent communication and project management skills Preferred Qualifications: • Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months) • Experience with Salesforce Data Cloud for audience enrichment and real-time personalization • Familiarity with marketing analytics tools and dashboards • Basic HTML/CSS skills for email customization. Compensation: The hourly rate for this position is between $21.00-$22.00 per hour. Factors which may affect starting pay within this range may include [geography/market, skills, education, experience and other qualifications of the successful candidate]. Benefits: Sunrise offers ACA compliant medical coverage/dental insurance/vision insurance to all employees. We also offer Sick time benefits as required per State regulations. Contact: Madhu Sudhan J: [email protected] | 319-242-4032 | URL: www.sunrisesys.com Apply tot his job