Social Analyst, Brand Engagement job at Clearlink in Draper, UT

Social Analyst, Brand Engagement Location: Draper, Utah, United States Hybrid Who We're Looking For – Social Analyst, Brand Engagement Are you intellectually curious and data-savvy with a passion for numbers, emerging platforms, and social media developments? Does the application of critical thinking to emerging trends and digital data while extracting the “So what? Now what?” from online behaviors excite you? Are you interested in diving into the hard facts and figures to provide strategic recommendations that will ultimately increase brand awareness and advocacy to drive best-in-class customer experience (CX)? If so, we’ve got the perfect role for you within our fast-growing social practice. Clearlink partners with the world’s leading brands to create unique consumer engagements that attract, acquire, and develop brand advocates while driving revenue and retention. One of these partnerships includes [industry/vertical/brand]. We’re seeking a passionate, creative, innovative problem-solver to join our social team as a dedicated analyst on this project. This role will serve as the primary research lead, reporting on both team performance-related metrics as well as consumer insights to inform brand engagement strategy and create the ultimate CX. The Impact You Will Make Core Focus Ongoing analysis and reporting of social engagement team performance, including alignment with program-specific KPIs and ROIs and proactive recommendations to optimize and improve. Analysis of social media interaction data as it relates to efficiency (volume, productivity, etc.); providing summary, trends, and key takeaway reports (weekly, monthly, quarterly) with actionable insights and strategic recommendations. Analyze and report on brand engagement KPIs to internal team leadership and brand partners, including areas that are meeting, exceeding, and/or falling short of goals, with recommendations on how to optimize and improve, while identifying additional KPIs to promote program alignment and growth. Additional proactive research and reporting on brand-specific, competitor, and/or industry mentions and trends to provide strategic insights informing brand partner strategy (including engagement, content development, product development, GTM campaigns, etc.). Consideration of multiple sources (social, review sites, forums, blogs, and news/media), with analysis of key topic drivers and related sentiment across all stages of the customer journey (awareness, acquisition, support, and advocacy). Role and Responsibilities Identify key trends and insights in user needs via qualitative and quantitative feedback to help increase CX (awareness, acquisition, customer support, and advocacy), support efficiencies, and drive success. Partner with the engagement team to recommend new content or effective solutions based on observations, trends, and information gathered from digital support and community insights. Create, maintain, and organize internal and external tracking Sheets for the Brand Love team and external client (monthly metrics trackers, ad hoc matrices for client projects). Analyze social media interaction data as it relates to community insights, including supported products (feature recommendations or optimizations) and competitive insights as needed. Collaborate with Team Leaders to identify common issues across all program channels and provide strategic recommendations for program optimizations. Report and analyze social creative performance metrics to determine effectiveness and recommend areas for improvement. Work with external and internal agencies and platforms to conduct reporting and analysis for efficiency, NPS, brand engagement impact, and related metrics. Promptly respond to client requests, anticipate potential outcomes or feedback, prevent bottlenecks on critical requests, monitor GChats, and fill in for leads or the Marketing and Brand Partner Program Manager when necessary. What You Bring Experience and Education 1–3 years of social engagement and/or social analytics experience; prior digital analytics experience highly preferred. 1+ year of experience in brand engagement or social media marketing analysis preferred. Ability to critically analyze data, identify emerging trends, extract insights, and succinctly report findings related to brand partners, competitors, industries, and team performance. Fluent in reading, writing, and speaking English (additional languages a plus if applicable). High-level understanding of social networks and social media platforms, including differences between channels and professional use on behalf of a company. Strong knowledge of digital support channels and success measurement, including social media networks, messaging apps, chat, community forums, consumer review sites, self-service content, and email. Excellent written and verbal communication skills with strong attention to detail. Experience with social media management and analytics tools such as Brandwatch, Sprinklr, Khoros, Salesforce, Hootsuite, or similar platforms preferred. 1–2 years of experience using Google Workspace tools including Sheets, Docs, and Slides. Strong organizational and time management skills. Ownership mindset with resilience and follow-through. Typing speed of 40 words per minute preferred. High school diploma required. Availability to work 9am–5pm (time zone) Monday–Friday, with occasional weeknight and weekend coverage for special events. Perks That Set Us Apart Healthcare: Low-cost, competitive health coverage (domestic partners included) with employer-paid counseling services. Invest in the Future: 401(k) matching after two months of employment, with employer matching starting at approximately 3%. Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses. Flexible Time Off: Competitive time-off balances that accrue weekly. Employees are paid weekly. Parental Leave: Two weeks of paid parental leave during the first year and up to six weeks after one year of employment. Generous Paid Holidays: Additional flex holidays in addition to company-paid holidays. Office Vibes: Expected to work four days in the Draper, UT office, with one remote day per week. World-Class Facility: Onsite restaurants, a 7,000-square-foot gym, pickleball and basketball courts, spin and pilates rooms, bikes, massages, and more. Comprehensive Life Insurance: Employer-paid life insurance, including coverage for dependents and spouses. Employee Resource Groups (ERGs): Opportunities to connect, celebrate diversity, and build a supportive community. At Clearlink, we go beyond the basics, ensuring your experience is not just professionally fulfilling but personally enriching. Apply tot his job