Social Media Strategist Needed (LinkedIn + Instagram) + Blog Plan + Paid Ads (Starter Brand)

Context We’re Tuk Took Bites — a modern Indian-inspired food brand (food truck + wholesale/B2B frozen products). We already have brand guidelines and positioning, but we’re still early in building consistent content and distribution. We’re starting from a foundational stage and want to do this right: clear strategy, strong positioning, and a repeatable system that can scale over time (including something an intern can execute later). We’re hiring a social media strategist (not just a content poster) to build our organic and paid roadmap for LinkedIn and Instagram, plus a blog kickoff plan. ⸻ Channel Goals LinkedIn (Founder + Brand Credibility) Primary goals: • Build credibility and trust with business owners and operators (cafes, breweries, pizza shops, food trucks, etc.) • Generate qualified inbound interest (tastings, wholesale inquiries, partnerships) • Establish founder POV and thought leadership around high-margin menu additions and Indian flavors made easy KPIs: • Steady follower growth • Profile views and targeted connection growth • Engagement (comments, saves, shares) • Inbound DMs and clicks to wholesale inquiry pages ⸻ Instagram (Brand Awareness + Community) Primary goals: • Build brand awareness and a recognizable brand vibe • Grow a loyal audience that converts later (truck visits, catering, wholesale interest) • Create a content engine that is simple, sustainable, and scalable KPIs: • Follower growth and reach (especially Reels) • Saves and shares • Story engagement and link clicks • Consistent execution using a repeatable system ⸻ Blog (Owned Media) Primary goals: • Establish brand credibility and storytelling (B2C + B2B) • Create anchor content that feeds LinkedIn and Instagram • Support long-term SEO without fluffy content KPIs: • Consistent publishing over 12 months • Time on page and scroll depth • Social repurposing performance ⸻ What You’ll Own (Deliverables) 1. LinkedIn Organic Strategy • LinkedIn content strategy (audience, positioning, content pillars, founder vs brand voice) • 12-month content roadmap (themes, post ideas, cadence) • Tactical playbook for posting, engagement, and repurposing • Ghostwrite 2–3 LinkedIn posts or articles to get started ⸻ 2. Instagram Organic Strategy • Instagram growth strategy (content pillars, series ideas, cadence) • 30–60 days of post ideas plus an ongoing framework • Simple intern-ready playbook: what to shoot, how to edit, caption formats, engagement routine ⸻ 3. Blog Strategy + Starter Content • Blog pillars and topic clusters • 12-month blog calendar • Write 2–3 starter blog posts or provide detailed outlines ⸻ Paid Ads Strategy 4. LinkedIn Ads (B2B / Wholesale) • Recommended campaign objectives with rationale • Targeting plan (roles, industries, regions) • Creative angles (founder story, margin proof, menu ideas, partner outcomes) • Landing flow recommendations (site form vs LinkedIn lead gen) • Starter budget guidance and testing plan • Clear success metrics Goal: generate qualified wholesale leads efficiently. ⸻ 5. Instagram Ads (Awareness + Retargeting) • Starter funnel: awareness → engagement → retargeting • Creative direction for short-form video and product-in-action ads • Retargeting setup (site visitors, IG engagers, video viewers) • Budget and testing approach • Metrics to track and iterate on Goal: build efficient awareness and set up future conversion paths. ⸻ What We’ll Provide • Brand guidelines and messaging • Website and existing materials • Clear feedback and fast decisions ⸻ What We’re Looking For • A true social media strategist who builds systems and roadmaps • Strong LinkedIn and Instagram strategy experience • Comfortable with early-stage brands • Experience planning or running paid ads (LinkedIn and Meta) • Bonus: food, CPG, hospitality, or B2B food service experience Apply tot his job