Specialist-Paid Media

JCPenney is looking for an analytical, detail-oriented Paid Media Specialist to join their growing marketing team. This entry-level role involves supporting the planning and execution of paid media initiatives, coordinating with various teams to drive traffic and conversion across multiple channels. Responsibilities Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience Assist in the preparation of presentations and campaign recaps for internal stakeholders Support analysis of marketing channel performance and customer behavior to identify opportunities for optimization Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams Stay current on industry trends and platform updates to help inform testing and innovation opportunities Skills 0-2 years' experience working within digital marketing and paid media channels Highly collaborative and the ability to work as part of a team Strong communication skills, both written and verbal Ability to operate on both strategic and tactical levels, translating vision to execution Bachelor's Degree required Must have authorization to work in the United States Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards Ability to remain in a stationary position for up to 8 hours per day Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods Ability to reach at or below shoulder level Ability to carry equipment, move boxes/samples, etc Company Overview JCPenney is a chain of American mid-range department stores. It was founded in 1902, and is headquartered in Plano, Texas, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship JCPenney has a track record of offering H1B sponsorships, with 1 in 2023, 2 in 2021, 47 in 2020. Please note that this does not guarantee sponsorship for this specific role.