Sr. Marketing Automation Specialist – Remote

Sr. Marketing Automation Specialist - Remote Job no: 504329 Work type: Full Time Regular Location: Remote Categories: Marketing/Communications As our Senior Marketing Automation Specialist, you'll be the go-to expert for building, optimizing, and scaling automated email programs that help us connect with customers in meaningful ways. This is a hands-on role for someone who loves to blend strategy, data, and technology to deliver high-performing marketing campaigns. WHAT WE CAN OFFER YOU: • Estimated Salary: $74,000 - $95,500, plus annual bonus opportunity. • 401(k) plan with a 2% company contribution and 6% company match. • Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details. • Applicants for this position must not now, nor at any point in the future, require sponsorship for employment. WHAT YOU'LL DO: • Build, test, and deploy automated email journeys and triggered communications in Salesforce Marketing Cloud, ensuring each campaign runs smoothly from setup to send. • Use data, scripting languages, and advanced ESP capabilities to create dynamic, personalized content that delivers meaningful customer experiences. • Integrate Salesforce Marketing Cloud with other systems to improve efficiency, strengthen capabilities, and support evolving marketing strategies. • Translate business goals into scalable automation solutions, documenting and sharing best practices to drive consistency across the team. • Troubleshoot technical or deliverability issues to ensure strong inbox placement and maintain Mutual of Omaha's trusted email reputation. WHAT YOU'LL BRING: • At least 2 years of hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends) and a deep understanding of how to build complex automated programs. • Proficiency with HTML, CSS, and AMPscript, with the ability to develop responsive, data-driven emails. • Strong knowledge of email marketing best practices, testing, and compliance standards such as CAN-SPAM and CCPA. • Excellent problem-solving and organizational skills, with the ability to manage multiple projects in a fast-paced, deadline-driven environment. • Familiarity with analytics tools like Google Analytics or Tealium, and a data-informed approach to improving campaign performance. • You promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously, remaining curious in all that you do. • Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico. PREFERRED: • 3+ years of Salesforce Marketing Cloud experience and a Salesforce Marketing Cloud Email Specialist Certification. • Experience working with APIs, lifecycle email campaigns, or system-to-system integrations that support automation at scale. • A background in digital marketing strategy or the financial services industry, bringing a deeper understanding of audience behavior and customer engagement. We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply! If you have questions about your application or the hiring process, email our Talent Acquisition area at [email protected]. Please allow at least one week from time of applying if you are checking on the status. Stay Safe from Job Scams Mutual of Omaha only accepts applications from mutualofomaha.com/careers. Legitimate communications will come from '@mutualofomaha.com.' We never request sensitive information or extend job offers without conducting interviews. For more details, check our Hiring FAQs. Stay alert for scams and apply securely! Fair Chance Notices Advertised: Nov 13, 2025 09:00 AM Central Standard Time Applications close: Apply tot his job Apply tot his job