UX/UI Designer (Contract) 20-30 hrs per week

ABOUT US: Naturepedic is a leading organic mattress company dedicated to providing eco-conscious sleep solutions for the entire family. With a commitment to sustainability and certified organic materials, we offer a range of premium mattresses, bedding and bath essentials, and bedroom furniture. As a pioneer in the organic sleep industry, we are passionate about creating healthier, more sustainable homes. JOB OVERVIEW: Naturepedic is seeking a top-tier UX/UI Designer to lead the evolution of our digital customer experience, with a major focus on our migration from Magento to Shopify. This role blends strategic thinking, conversion-focused UX and refined visual design, and will play a central role in shaping how customers discover, learn about and purchase Naturepedic products online. You will own the end-to-end design of our e-commerce experience – from discovery and education to checkout and post-purchase – ensuring it is intuitive, accessible, performant and on-brand. WHAT YOU’LL DO: UX Strategy & Architecture • Lead UX strategy for the Magento → Shopify migration, ensuring no loss in performance, SEO equity or usability. • Translate complex product stories (materials, certifications, customization, pricing) into clear and intuitive user journeys. • Create and iterate on user flows, wireframes, journey maps and information architecture. • Optimize high-impact funnels including PDPs, PLPs, quizzes, filters and checkout, with a special focus on mobile-first conversion performance. • Partner with CRO, performance marketing and analytics teams to design experiences grounded in real data. UI & Visual Design • Design elegant, conversion-focused interfaces that align with Naturepedic’s premium, health-forward brand. • Develop a scalable design system that supports both luxury brand expression and optimal performance. • Design device-aware experiences that go beyond responsiveness, making deliberate design choices for mobile and desktop interactions to improve clarity, speed and conversion. • Incorporate motion, micro-interactions and layout systems to elevate polish and usability. Collaboration & Execution • Report to E-Commerce Product Manager and collaborate cross-functionally with brand, content, retail and performance teams. • Partner with Art Director to champion Naturepedic’s visual and brand standards across all digital touchpoints. • Work closely with developers to ensure feasibility and pixel-perfect implementation within Shopify. • Deliver engineering-ready Figma files and interactive prototypes, with clear component usage, states and responsive behaviors. • Create and maintain clear design standards and usage guidelines for page layouts, information components and interactive elements, enabling internal teams to make consistent, on-brand updates. • Participate in QA, usability testing and post-launch optimization. Optimization & Accessibility • Design with WCAG accessibility standards in mind • Iterate based on A/B tests, heatmaps, session recordings and usability research • Balance brand aesthetics with site speed, performance and scalability WHAT WE’RE LOOKING FOR Experience & Skills • 6–10+ years of UX/UI design experience, ideally with high-traffic e-commerce brands. • Strong experience designing on Shopify (required); Magento experience or migration experience strongly preferred. • Expert in Figma (components, variants, auto-layout, prototyping). • Deep understanding of CRO best practices, mobile-first UX and e-commerce patterns. • Strong grasp of UX research, usability testing and data-informed design. • Experience collaborating closely with engineers and marketers. Portfolio Must Demonstrate • End-to-end ownership of e-commerce UX/UI. • Clear thinking behind design decisions (not just aesthetics). • PDPs, product discovery, checkout and navigation systems. • Examples of performance or conversion improvements driven by design. • Exceptional craftsmanship in typography, spacing, hierarchy and interaction details. Nice to Have • Experience in DTC, luxury, wellness, or consumer goods. • Familiarity with Shopify Plus and headless implementations. • Experience building or scaling design systems. • Understanding of SEO and technical constraints in e-commerce. Role will have an hourly range between $90-$100 per hour ( this is NOT a contract to hire position) Apply tot his job