Vice President of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President of Marketing in Canada. In this role, you will lead the development and execution of a high-impact marketing strategy that drives growth, brand awareness, and customer engagement. You will oversee a team of marketing professionals, collaborating closely with cross-functional teams including product, sales, finance, and legal. Your work will directly influence business performance, leveraging data-driven insights to optimize campaigns and drive measurable results. This position offers the opportunity to shape marketing strategy in a dynamic, fast-growing environment, balancing creativity, analytics, and strategic leadership. The ideal candidate thrives in a collaborative, remote-first culture and is passionate about scaling businesses and elevating customer experiences. Accountabilities: • Develop and implement innovative, data-driven marketing campaigns to attract, engage, and retain customers • Lead overall marketing strategy and growth plans, prioritizing scalable initiatives that drive measurable business impact • Partner with Finance to forecast, monitor, and optimize the marketing budget, ensuring maximum ROI • Manage omnichannel marketing efforts, constantly iterating and testing strategies for optimal performance • Build and maintain reporting frameworks to measure marketing effectiveness, extracting actionable insights • Collaborate with Sales and Product teams to ensure alignment of messaging, campaigns, and conversion strategies • Monitor industry trends and competitor activity to inform strategy and identify new opportunitiesRequirements: • 7+ years of experience leading marketing functions, ideally in fintech, real estate, or mortgage sectors • Proven track record in scaling businesses through effective marketing strategy and execution • Experience managing $15M+ annual marketing budgets with strong ROI focus • Strong business acumen, strategic mindset, and ability to align departmental goals with organizational objectives • Excellent analytical skills, including performance tracking, forecasting, reporting, and presentation of data to leadership • Deep knowledge of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and analytics • Skilled in marketing tools and platforms, such as Salesforce Marketing Cloud, marketing automation tools, analytics dashboards, and ad platforms • Exceptional communication skills, both written and verbal, with ability to present ideas and data compellingly • Adaptability to fast-changing priorities and collaborative, remote-first work environmentsBenefits: • Competitive salary range of $250,000–$300,000, inclusive of base pay and performance-based bonus • Remote-first work environment with flexibility and autonomy • Opportunity to lead marketing strategy in a high-growth, impact-driven organization • Professional development opportunities and exposure to cross-functional leadership • Collaborative, inclusive, and supportive team culture • Comprehensive benefits package tailored to local standards Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. Apply tot his job