Web Marketing Manager
Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our orchestration, automation, and AI platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and focus on high-impact work. Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines connects with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey. The Role Our website is the digital front door to Tines, and we want to turn it into an always on engine for growth. We’re looking for a Web Marketing Manager to own and elevate our web presence end to end. This role will transform our site into a high performing, technically sound, and conversion focused machine that drives traffic, leads, and impact at scale. If you’re a seasoned web marketer who thrives at the intersection of strategy, SEO, technical excellence, and growth, this is your chance to make a big impact. What You’ll Own Website Roadmap & Conversion Optimization Support our website strategy and roadmap. Partner with web developers and marketing stakeholders to translate business goals into a prioritized backlog for delivery. Drive conversion rate optimization to maximize lead capture across our site. Website Technical Health Own the technical health of our website. Monitor and improve performance across core web vitals like site speed, LCP, INP, and CLS, ensuring best in class benchmarks. Technical SEO Define and execute a best in class technical SEO strategy. Ensure all pages are indexed, optimized, and ranking on the first page for high value keywords. SEO Content Strategy Translate business objectives and search trends into a data backed SEO content roadmap. Partner with the content team to create and optimize content that attracts, engages, and converts our audience at scale. AI Search Optimization (AEO) Keep Tines ahead of the curve in AI driven search. Stay on top of generative AI search developments, and ensure our website and content strategy are primed for visibility in next gen search results. What You’ll Bring 5+ years of hands on experience in web marketing, SEO, and site optimization. A proven track record of building high performing websites that drive traffic and lead generation. Deep knowledge of technical SEO, web vitals, and site performance optimization. Strong analytical skills with experience using tools like Google Analytics, GSC, Posthog, Ahrefs, SEMrush, or similar. A strategic thinker who can translate business goals into technical and content roadmaps. Collaborative mindset, able to work closely with developers, marketers, and cross-functional teams. Passion for staying ahead of digital marketing trends, especially in search and AI. Why Tines Join a mission driven company powering the world’s most important workflows. Work with an ambitious, collaborative, and supportive team. Competitive compensation and benefits. Opportunity to shape the future of how we show up online and drive growth through digital excellence. At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are . We’d love to hear from you. Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.