Web Optimization Manager - Digital Experience & Performance Expert @ Maven Clinic

Join the Mission to Revolutionize Healthcare: Become a Web Optimization Manager at Maven Clinic Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare work for all of us. Our award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. With over 2,000 employers and health plans trusting our end-to-end platform, we're on a mission to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. A Culture of Innovation and Excellence Maven Clinic has been recognized for innovation and industry leadership, being named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Our culture is built on a foundation of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) Job Summary We're seeking a highly skilled Web Optimization Manager to join our Marketing team, leading our website strategy, optimization, and performance initiatives across multiple audiences. This role combines strategic oversight with hands-on technical and analytical expertise to enhance the visitor experience, improve conversion rates, and drive measurable growth. Key Responsibilities: Develop and lead the web strategy: Create and execute a comprehensive web strategy, aligning website initiatives with broader marketing and business goals. Site management & technical oversight: Oversee the web development process, ensuring site architecture supports scalability, agility, and a seamless visitor experience across all devices. Optimization & testing: Facilitate a rigorous website testing plan for user experience, site performance, and conversion rates following experimentation best practices. Implement personalization strategies to tailor web experiences based on audience needs. Web performance analytics: Define and track key performance indicators (KPIs) for website performance. Generate actionable insights by continuously monitoring and analyzing web metrics such as page load times, core web vitals, mobile performance, and uptime. SEO strategy & execution: Iterate on and refine the technical SEO strategy in partnership with external resources. Collaborate with the content team to develop and implement a comprehensive SEO content strategy, maximizing search engine visibility and organic traffic. Requirements and Qualifications Essential Qualifications: 5+ years of experience: In website management, optimization, or a related role within a high-growth company. B2B experience is strongly preferred. Strong understanding: Of website architecture, development processes, and user experience best practices. Proven expertise: In web analytics, A/B testing, and performance optimization. Hands-on experience: With SEO strategy, tools, and execution. Exceptional collaboration and communication skills: To work effectively with cross-functional teams and external partners. Familiarity with web technologies: CMS platforms (e.g., Webflow), and performance tools (e.g., Google Analytics, PageSpeed Insights). Preferred Qualifications: Experience with Webflow: Or other CMS platforms. Familiarity with Google Tag Manager: And other web analytics tools. Knowledge of HTML, CSS, and JavaScript: And their applications in web development. Career Growth Opportunities and Learning Benefits At Maven Clinic, we're committed to supporting the growth and development of our employees. We offer: Annual professional development stipend: To help you pursue your career goals. Access to a personal career coach: Through Maven for Mavens. 401K matching: For US-based employees, with immediate vesting. Maven for Mavens: Access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics. Work Environment and Company Culture Our culture is built on a foundation of innovation, excellence, and collaboration. We offer: Hybrid work: With in-office meals and work-together days. 16 weeks 100% paid parental leave: And new parent stipend (for Mavens who've been with us for six months plus). Whole-self care: Through wellness partnerships. Compensation and Benefits For candidates in NYC, CO, or CA, the base salary range for this role is $115,000 - $130,000 per year. You will also be entitled to receive stock options and benefits. How to Apply If this role sounds like a perfect fit, don't hesitate. Apply today and let's build the future together. Maven Clinic is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Apply for this job