B2B Marketing Consultant

Position Overview Blue Acorn iCi is seeking a strategic, data-driven B2B Marketing Consultant with deep expertise in the Adobe Experience Platform (AEP)—preferably Adobe Journey Optimizer (AJO) and Real-Time CDP (RTCDP)—to help our enterprise clients design and execute world-class customer engagement strategies. In this role, you’ll act as both strategist and trusted advisor, connecting marketing strategy with data and technology to deliver measurable business outcomes. You’ll help clients evolve their digital-marketing maturity, orchestrate customer journeys across channels, and bring together the people, processes, and technology required for modern, data-driven marketing. Key Responsibilities • Lead Strategic B2B Engagements — Design and implement data-driven marketing strategies that span the entire buyer journey—from awareness to advocacy—leveraging Adobe’s AEP stack. • Bridge Strategy and Technology — Translate marketing goals into actionable use cases that connect AEP capabilities (AJO, RTCDP) to pipeline growth, customer retention, and ROI. • Consultative Partnering — Serve as a trusted advisor to enterprise clients, facilitating workshops, defining business requirements, and aligning marketing activation with measurable outcomes. • Customer Journey Design — Develop segmentation frameworks, orchestration plans, and personalization strategies rooted in data insights and behavioral triggers. • Operational Maturity & Roadmapping — Create and implement strategic roadmaps that enhance digital-marketing operations, data governance, and omnichannel activation. • Drive Measurable Outcomes — Ensure every engagement ties back to business value—improving conversion, engagement, retention, and overall marketing performance. Qualifications • 7+ years of experience in B2B marketing, marketing strategy, or marketing-technology consulting. • Demonstrated expertise with Adobe Experience Platform (AEP), ideally AJO and RTCDP. • Proven success designing and executing data-driven customer engagement programs across the full buyer journey. • Strong ability to translate complex business goals into measurable marketing use cases. • Excellent presentation, communication, and facilitation skills—able to influence senior stakeholders and drive consensus. • Background in MarTech ecosystems (Adobe Experience Cloud, Marketo, Salesforce, etc.) strongly preferred. • Passion for connecting technology, creativity, and business impact. About Blue Acorn iCi Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us. Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement. Why Join Us? Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place. Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability. Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice. Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: [email protected]. California applicants: Please click here for CCPA disclosures. Apply tot his job