Campaigns Analyst (Social Media)

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation. The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing. Your responsibilities will include: • Monitoring and analyzing social media trends, including engagement metrics and audience demographics. • Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement. • Coordinate with teams to develop ad creatives and messaging that resonates with target audiences. • Conduct keyword research and analysis to inform advertising strategies. • Use analytic tools to track and measure the effectiveness of campaigns and content. • Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement. • Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms. Requirements Essential: • Bachelor’s degree in Marketing, Communications, Advertising, or related field. • Strong analytical skills with the ability to interpret data and draw actionable insights. • Familiarity with a variety of social media platforms and social media analytic tools. • Basic understanding of digital advertising principles and platforms. • Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment. • Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others. • Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research. • Excellent written, verbal and interpersonal communication skills. • Commitment to Moonshot’s mission. • Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients. • In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs. Desirable: • Knowledge and understanding of SEO/SEM. • Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis. • Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking. • Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms. • Fluency in languages other than English. Benefits Benefits package: • 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day. • Full private healthcare package, including coverage for partners and children. • Dental & Vision Insurance. • Life & Disability Insurance. • 24/7 access to free counseling via our Employee Assistance Program. • 3% matched 401k contributions. • Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave. • All permanent employees are granted share options upon employment. Salary: $50,000 - $70,000 depending on skills and experience. Apply tot his job