Creative Director / Lead Game Designer /Mobile F2P - Licensed IP/

Type: Full time - Remote Location: Remote - open to all EU locations The Opportunity UserWise is developing a new mobile game based on a globally recognized entertainment IP, blending proven F2P systems with fast, rewarding hybrid-casual gameplay. We’re looking for a Creative Director / Lead Game Designer to own the creative vision, game feel, and design quality of the project. This role is the creative authority for the project - responsible for defining the player experience, setting the quality bar, and ensuring that every interaction feels rewarding, intuitive, and cohesive. This is a hands-on leadership role in a lean team environment. You will actively design, prototype, and iterate alongside engineers and artists, bridging mass-market accessibility with long-term retention, and shaping the soul of the game from early prototypes through launch. Role Focus This role is accountable for: • Design vision & creative direction • Quality bar across all gameplay and systems • Clarity, cohesion, and emotional impact of the player experience As the design team grows, this role acts as the final design decision-maker, while delegating execution to systems and feature designers. What You'll Do Vision & Experience Ownership • Define and own the overall creative vision, experience pillars, and player fantasy. • Act as the guardian of the core loop and game feel, ensuring interactions, feedback, pacing, and rewards feel tactile, satisfying, and premium. • Establish and uphold the design quality bar across gameplay, progression, monetization touchpoints, and LiveOps. • Make final calls on major design trade‑offs to preserve clarity, cohesion, and emotional impact.. Core Gameplay, Retention & Systems Direction • Shape the core loop, session structure, and high‑level progression strategy. • Architect the game’s retention strategy, designing emotional highs/lows and session flows that support long‑term engagement. • Guide the direction of economy, rewards, streaks, and monetization systems to serve core fun rather than overwhelm it. • Ensure trivia gameplay, meta systems, and social mechanics work together holistically. Team Leadership & Collaboration • Serve as the creative and design lead while remaining deeply hands-on in day-to-day development. • Guide and mentor other designers (systems, economy, feature/content) while continuing to contribute directly to game design. • Partner closely with the Lead Producer on scope, priorities, and milestone planning. • Collaborate daily with the Technical Director to align design intent with technical execution. • Work with Art and UI/UX leadership to ensure design, visuals, and UX reinforce the same vision. Hands-On Design & Prototyping • Actively design, prototype, and iterate on core gameplay, flows, and experience moments - this is a hands-on role, not a review-only position. • Lead and participate in rapid prototyping to validate fun, clarity, pacing, and player delight. • Personally own the design of key features or experience pillars, especially during early and mid-production. • Review and iterate on designs from other designers, providing clear, actionable feedback. • Deconstruct competitor experiences to inform polish, pacing, and player motivation. What We’re Looking For • 8-10+ years of professional game design experience, including leadership responsibility. • Proven experience owning design vision, game feel, and quality on a shipped mobile F2P title. • Strong background in casual or hybrid‑casual games with an emphasis on progression and retention. • Demonstrated mastery of player motivation, feedback loops, pacing, and polish. • Experience improving or owning retention metrics (D1/D7/D30+) on live products. • Comfortable working hands‑on with prototypes and collaborating deeply with engineering and art. • Excellent communication and decision‑making skills. • Fluent in English; effective in a remote, international team. Nice to Have • Experience working on licensed IP. • Experience guiding a design team across MVP → soft launch → live. • Familiarity with LiveOps, events, and post-launch iteration. • Hands-on experience with Unity or other game engines. • Familiarity with AI-assisted development or gameplay systems, such as content generation, tuning automation, or adaptive difficulty. Why Join UserWise • Own the creative vision of a new mobile game from concept to global launch. • Work with a veteran-led team in a lean, high-ownership environment. • High visibility and direct impact on a flagship project. • Opportunity to build and shape a growing design team. • Work on a globally recognized IP with real brand reach and growth potential. • 100% remote, flexible work with a small, passionate, execution-focused team. Original job Creative Director / Lead Game Designer /Mobile F2P - Licensed IP/ posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs. Apply tot his job