CRM Specialist - Product Expansion

Job Description Join Zepz: Breaking Down Borders, Together Our Meaningful Mission At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections. Who You'll Be Joining We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk. Our Core Commitments — What We Live By Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact: • Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other. • Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering. • Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve. Perks of Joining Our Team We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel About the role and team The CRM Specialist - Product Expansion plays a critical hands-on role in delivering lifecycle communications that support product adoption, engagement, and repeat usage across our brands (WorldRemit and Sendwave). Reporting into the CRM Manager - Product Expansion, you will be responsible for building, launching, and optimizing CRM campaigns and automated journeys that bring product experiences to life for millions of customers. While you won’t own the overall CRM strategy, you will collaborate closely with the CRM Manager and wider growth and product teams to execute that strategy with precision, speed, and quality. This role is ideal for someone who thrives in execution, enjoys working directly in CRM tools, and is excited to develop their technical and analytical skills in a high-growth, product-led environment. What you bring to the table • Hands-on experience in a CRM, Lifecycle Marketing, or Marketing Automation role, ideally within a fast-paced consumer app, fintech, or high-growth digital business. • Strong working knowledge of CRM platforms (Braze or similar) with proven experience building campaigns and automated journeys. • Comfort working with customer data, segmentation, and behavioral triggers to deliver relevant, timely communications. • A test-and-learn mindset: you’re curious about performance, eager to experiment, and motivated by incremental improvement. • Ability to work cross-functionally and take feedback on board, translating strategic direction into high-quality execution. • High attention to detail and pride in delivering polished, error-free customer communications. What you will focus on Campaign & Journey Execution • Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement. • Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance. • Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes. • Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys. Technical Delivery & CRM Operations • Work directly in Braze to configure campaigns, canvases, and journeys using real-time data signals. • Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage. • QA all campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets. • Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale. Optimization & Performance Tracking • Monitor campaign and journey performance against key metrics such as activations, conversions, engagement, and retention. • Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings. • Identify performance trends and surface insights and recommendations to the CRM Manager. • Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time. Collaboration & Growth • Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives. • Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively. • Learn and grow within the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization. If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join. Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world. Ready to Apply? Let’s Go! Apply tot his job