Digital Marketing Specialist

Kinship is a company focused on the hospitality and restaurant industry, seeking a Digital Marketing Specialist to enhance their digital presence. The role involves managing electronic communications, optimizing online listings, and collaborating with partners to achieve marketing goals. Responsibilities Cultivate career path and actively seek professional development opportunities alongside the company Tell us what we do not know with regular candor Brainstorm and innovate to improve company, job and partners Passion for the hospitality and restaurant industry is a must! Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes Achieve goals and KPIs associated with job responsibilities Maintain a nuanced understanding of digital, online and electronic strategies Keep up-to-date on current trends within the represented industries of the agency Work with colleagues to ensure resonant storytelling practices across marketing disciplines Develop a keen understanding of electronic communications, website management, the digital customer journey, overarching digital strategy and analytics/reporting Proficiency in website builders (Squarespace, Wordpress, etc.), Google Analytics, Google Ads, email clients (MailChimp, Constant Contact, etc.) a plus Serve partners impeccably and look for opportunities to connect and maintain their brand Promote learning, influence choices and foster connections vis-à-vis digital channels Monetize the discipline on behalf of a business’s bottom line, wherever possible Attend and participate in partner meetings Attend partner events and support partner relationships, as necessary Update and present partner marketing briefs Lead a given number of partner accounts as the primary account lead - including all account strategy Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team Trendspot, share updates and analyze the application of trends to partners and internal team regularly Conduct digital audits for partners quarterly and provide feedback regularly Conduct outreach to online blogs and listings to support need periods and campaigns Develop and own electronic communications strategy for partners Work with Leadership, Creative and Account Lead to determine schedule and cadence based upon past performance, profitability and best practices Maintain monthly calendar and plan content at least four weeks ahead of time Actively participate in brainstorming to assist Creative team with content creation for electronic communications Integrate timely trends into creative campaigns Maintain an understanding of audience behavior and segmentation to tailor communications appropriately Develop a welcome campaign and lapsed guest campaigns for all partners Frequent implementation, at least quarterly, of targeted campaigns per partner to target audience segments based on past performance/demographics/audience behavior Craft copy for all email communications, as outlined by best practices Implement and utilize e-blast templates to address one-off needs Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports Conduct regular A/B testing, per partner strategies, to optimize performance—and integrate into performance reporting Optimize online listings and monitor partners’ online profiles, including positioning, messaging and content, to maintain a consistent image across the digital landscape Review website traffic, user behavior, and conversion funnel to make recommendations for improvement Maintain guest-facing reservation platforms Conduct reputation management Develop standard scripts for all partners to inform tone, process and structure Respond to guest reviews weekly, with a 48 hour response rate Consult and provide recommendations for responding in critical or sensitive situations Track reputation scores and include in monthly reporting, identifying trends and guest sentiment Solicit positive reviews monthly to utilize across all marketing channels Maintain partner websites and facilitate content updates for writing, photos, navigation and usability Maintain digital menus, press pages monthly, regular website pop-ups, and all event listings and happenings Provide ad hoc copywriting support for website content Implement Google Ads strategy as necessary; Strategy, planning, budget, execution Execute push notifications or SMS text messages as necessary to support need periods and marketing initiatives across disciplines Measure and report Own Digital Insights for all partners and include relevant reporting in all Detail Reports Maintain monthly electronic tracker to evaluate email performance Share one-off recaps of digital performance per campaign or strategic initiative, sharing results, news, insights and more Manage, utilize and evaluate trackable links to all online/email campaigns Maintain an understanding of ROI, conversion and trackability as it pertains to digital marketing and driving revenue for partners Skills Passion for the hospitality and restaurant industry is a must! Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes Achieve goals and KPIs associated with job responsibilities Maintain a nuanced understanding of digital, online and electronic strategies Keep up-to-date on current trends within the represented industries of the agency Work with colleagues to ensure resonant storytelling practices across marketing disciplines Develop a keen understanding of electronic communications, website management, the digital customer journey, overarching digital strategy and analytics/reporting Serve partners impeccably and look for opportunities to connect and maintain their brand Promote learning, influence choices and foster connections vis-à-vis digital channels Monetize the discipline on behalf of a business's bottom line, wherever possible Attend and participate in partner meetings Attend partner events and support partner relationships, as necessary Update and present partner marketing briefs Lead a given number of partner accounts as the primary account lead - including all account strategy Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team Trendspot, share updates and analyze the application of trends to partners and internal team regularly Conduct digital audits for partners quarterly and provide feedback regularly Conduct outreach to online blogs and listings to support need periods and campaigns Develop and own electronic communications strategy for partners Work with Leadership, Creative and Account Lead to determine schedule and cadence based upon past performance, profitability and best practices Maintain monthly calendar and plan content at least four weeks ahead of time Actively participate in brainstorming to assist Creative team with content creation for electronic communications Integrate timely trends into creative campaigns Maintain an understanding of audience behavior and segmentation to tailor communications appropriately Develop a welcome campaign and lapsed guest campaigns for all partners Frequent implementation, at least quarterly, of targeted campaigns per partner to target audience segments based on past performance/demographics/audience behavior Craft copy for all email communications, as outlined by best practices Implement and utilize e-blast templates to address one-off needs Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports Conduct regular A/B testing, per partner strategies, to optimize performance—and integrate into performance reporting Optimize online listings and monitor partners' online profiles, including positioning, messaging and content, to maintain a consistent image across the digital landscape Review website traffic, user behavior, and conversion funnel to make recommendations for improvement Maintain guest-facing reservation platforms Conduct reputation management Develop standard scripts for all partners to inform tone, process and structure Respond to guest reviews weekly, with a 48 hour response rate Consult and provide recommendations for responding in critical or sensitive situations Track reputation scores and include in monthly reporting, identifying trends and guest sentiment Solicit positive reviews monthly to utilize across all marketing channels Maintain partner websites and facilitate content updates for writing, photos, navigation and usability Maintain digital menus, press pages monthly, regular website pop-ups, and all event listings and happenings Provide ad hoc copywriting support for website content Implement Google Ads strategy as necessary; Strategy, planning, budget, execution Execute push notifications or SMS text messages as necessary to support need periods and marketing initiatives across disciplines Measure and report Own Digital Insights for all partners and include relevant reporting in all Detail Reports Maintain monthly electronic tracker to evaluate email performance Share one-off recaps of digital performance per campaign or strategic initiative, sharing results, news, insights and more Manage, utilize and evaluate trackable links to all online/email campaigns Maintain an understanding of ROI, conversion and trackability as it pertains to digital marketing and driving revenue for partners Proficiency in website builders (Squarespace, Wordpress, etc.) Experience with Google Analytics Experience with Google Ads Experience with email clients (MailChimp, Constant Contact, etc.) Company Overview Kinship provides social media management, community marketing, public relations, consumer analytics, and digital marketing services. It was founded in 2017, and is headquartered in Chicago, Illinois, USA, with a workforce of 11-50 employees. Its website is