Director, Growth Marketing & Brand Strategy

Who We Are The Global Technology Industry Association (GTIA) is the only vendor-neutral, non-profit membership community that connects and represents the worldwide IT channel. We set our members up for success by providing trusted resources and networking opportunities. In addition, the association sets industry standards that enable companies to build sustainable, secure, and profitable businesses in an ever-changing technology landscape. Internationally, GTIA represents tens of thousands of professionals from more than 2,000 MSPs, solution providers, vendors, distributors, and other channel companies. Formerly known as the CompTIA Community (the membership arm of CompTIA), the association was renamed GTIA in 2025. Our association has a long history of serving businesses in the IT channel and technology professionals. Through education, training, philanthropy, and market research, GTIA promotes industry growth. We are committed to creating an environment where innovation flourishes and the opportunities and benefits enabled by technology are available to all. Summary The Director of Growth Marketing & Brand Strategy is a senior, cross-disciplinary leader responsible for shaping how GTIA is understood, experienced, and acted upon across the global IT channel. This role owns GTIA’s brand strategy, creative direction, and growth marketing engine, ensuring the brand is not only strong and consistent but also actively driving measurable outcomes, including membership growth, event participation, and utilization of GTIA research, tools, and programs across ITSPs and vendors. Working across teams, this role connects brand and creativity to demand generation, conversion paths, and full-funnel performance. The director translates insight into strategy, strategy into campaigns, and campaigns into results, balancing long-term brand equity with near-term growth goals. This role serves as both a brand steward and a growth operator, setting direction, guiding execution, and ensuring GTIA’s marketing investments are aligned with business impact. Essential Duties and Responsibilities Brand Strategy and Positioning • Lead the development and execution of GTIA’s brand strategy, including positioning, value proposition, voice and tone, brand architecture and visual identity. • Translate GTIA’s mission, community role, and charitable impact into a clear, compelling brand narrative that reinforces credibility and leadership across the channel. • Leverage market research, competitive analysis, member insights, and industry trend assessments to inform brand and growth strategy. Creative Leadership • Own brand health, equity, and consistency across all touchpoints, including digital, social, events, regional communities, programs, and partnerships. • Create, manage, and evolve GTIA’s brand guidelines, messaging frameworks, and governance systems to ensure disciplined, scalable brand execution. • Provide creative leadership and oversight across campaigns and initiatives, reviewing high-impact work to ensure quality, cohesion, and alignment. • Oversee agency, freelancer, and contractor relationships, ensuring strong creative output, on-time delivery, and strategic alignment. Growth Marketing & Demand Generation • Lead GTIA’s growth marketing strategy, turning brand awareness into action through full-funnel campaigns that drive membership acquisition, engagement and retention. • Develop and oversee ITSP and vendor acquisition campaigns tied to GTIA programs, research, events, and community initiatives. • Design and optimize conversion paths connected to key moments, including events, launches, and regional activations. • Use data and insights to inform testing, optimization, and prioritization across campaigns and channels. Charitable & Community Impact Storytelling • Elevate GTIA’s philanthropic and community impact work through strong brand-led storytelling. • Ensure charitable initiatives reinforce GTIA’s mission, values, and leadership role within the global IT channel. Key Performance Metrics Success will be measured by: • Brand consistency and compliance across programs, regions, and events • Growth in brand awareness, recognition, and sentiment • Membership acquisition, engagement, and retention are tied to marketing efforts • Utilization of GTIA research, tools, programs, and events • Conversion performance across key campaigns and initiatives • Quality, impact, and efficiency of creative and growth output • Apply tot his job