Director, Marketing

Homebound is on a mission to make it possible for anyone, anywhere, to build a home using technology. Created by an experienced team of construction, real estate, design, and technology experts, Homebound is transforming the residential construction industry by improving the costly and inefficient process of building a home. We’ve created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live, select a home plan that’s perfect for them, then personalize and buy it, all online. Homebound has raised $150M in capital from leading venture capitalists like Google, Khosla, Thrive Ventures, and we’re scaling quickly in places like Texas, Colorado and Florida. Come build your future with us. Homebound is proud to be named one of Inc.’s Best Workplaces of 2023. Role Overview We’re looking for a Director of Marketing who can set the vision, build strategy, and lead execution across our marketing ecosystem. This is a high-impact, cross-functional leadership role for someone excited to architect and scale marketing programs across paid media, lifecycle email, social, and geo-specific campaigns. You’ll shape our full-funnel strategy to drive qualified leads, educate long-consideration buyers, and strengthen our presence across diverse regional markets. You’ll collaborate with executive leadership and build the foundation for scalable, measurable growth in a fast-paced, startup environment. Applicants for this position must be located in the Dallas Fort-Worth area. What You’ll Do Define and lead multi-channel marketing strategy across email, paid media, social, and regional campaigns, ensuring alignment with company goals. Build and optimize nurture programs that deepen engagement and trust with long-lead buyers, shaping the customer journey from first touch to close. Oversee paid media investments across Google Ads, Meta, and Connected TV, setting budgets, optimizing performance, and driving ROI for real estate–specific lead generation. Shape the company’s social media presence and content strategy to strengthen brand awareness and engagement at scale. Develop and implement market-specific go-to-market strategies (e.g., suburban lot expansion in Texas, rebuild efforts in California), ensuring tailored approaches for regional opportunities. Use analytics and reporting tools (Google Analytics, Salesforce/Pardot) to set KPIs, monitor performance, and drive data-backed decisions. Partner with Sales, Product Marketing, and Design to align campaigns with business objectives and customer needs. Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and measurable impact. What We’re Looking For 8+ years of experience in growth, lifecycle, or integrated marketing, with increasing leadership responsibilities; must have homebuilding industry experience. Proven ability to design and scale full-funnel marketing strategies that drive measurable business impact. Expertise across key channels: paid media, lifecycle email, social media, and analytics, with ability to balance hands-on execution and high-level strategy. Strong leadership, communication, and project management skills, with experience building and mentoring teams. Proficiency in tools such as Salesforce/Pardot, Google Ads, Meta Ads, and Google Analytics; experience with offline channels (e.g., direct mail) is a plus. A strategic, entrepreneurial mindset with a track record of building programs from the ground up in a fast-paced environment. We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. To apply, please submit an application with your resume on the Career’s page. Our salary ranges are determined by role, level, and location. Please note that the salary range displayed on each job posting may vary by state. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter will share more about the specific salary range for your preferred location during the hiring process. Please note that each job posting includes a general description of any other compensation offered for the position in addition to the salary range displayed on the job posting. You can find information about our benefits here . Homebound is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Homebound considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.