Email Lifecycle Campaign Operations Manager

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! Email Lifecycle Campaign Operations Manager, CNN Digital Products & Services We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… We are looking for an Email Lifecycle Campaign Operations Manager who will own the end-to-end execution of our subscriber-focused email campaigns, including acquisition, winback, upsell, and onboarding. This role sits within Growth and Product Marketing and works closely with MarTech, Product Marketing, Creative, and Analytics to deliver targeted messages that spark engagement and drive conversions. Email is one of our most important lifecycle channels, and we need someone who can think strategically, move quickly, and execute with accuracy and consistency. You are a hands-on operator who brings strategy to life in the inbox and delivers campaigns that drive meaningful performance. You blend technical ability with creative thinking and data fluency, and you know how to run a high-impact channel with precision and focus. Your Role Accountabilities… Campaign Execution: Build, QA, and launch email campaigns across acquisition, onboarding, engagement, upsell, and winback. Translate creative concepts into templates, maintain recurring sends and automated journeys, and ensure every campaign is executed accurately and on time. Segmentation and Targeting: Manage segmentation logic, eligibility rules, suppressions, and frequency guidelines in Zeta. Keep targeting clean and reliable through recurring data checks and ongoing updates that support personalization and performance. Lifecycle Alignment: Coordinate email touchpoints with web and app surfaces in partnership with the Cross-Platform Manager and Director. Ensure email fits naturally into broader lifecycle journeys and supports moments that matter across the subscriber experience. QA and Testing: Lead QA across templates, logic, routing, tracking, segmentation, and rendering. Run A/B and multivariate tests, document learnings, and apply insights to improve channel performance and journey effectiveness. Insights and Reporting: Monitor channel performance and surface trends, anomalies, and opportunities. Partner with Analytics to understand key drivers, interpret results, and share actionable insights with stakeholders. Platform Enablement: Collaborate with MarTech to request enhancements, troubleshoot issues, and support capability planning. Help evaluate new platform features, identify workflow improvements, and contribute to documentation and governance. Workflow and Process Optimization: Streamline campaign operations by improving templates, updating modules, enhancing automation, and refining processes. Identify inefficiencies and propose solutions that increase speed, quality, and scalability. Qualifications & Experience… Email Platform Expertise: 5-7 years of hands-on experience in email marketing operations, lifecycle marketing, or CRM campaign management within a consumer brand or subscription business. Experience with enterprise ESPs such as Zeta or Braze is strongly preferred. Project and Workflow Management: Proven ability to manage multiple campaigns simultaneously in a fast-paced environment. Organized, adaptable, and comfortable navigating shifting priorities and tight timelines. Analytical Strength: Strong ability to interpret campaign data, uncover insights, and translate findings into actionable improvements. Familiarity with email KPIs, segmentation performance, and journey-level metrics. Technical Skills: Ability to write templating logic (e.g. Liquid) and comfort working with HTML and CSS modules. Understanding of how customer data attributes flow into the ESP and how that impacts targeting and personalization. QA and Detail Orientation: Demonstrated rigor in QA processes with a natural tendency to catch inconsistencies, edge cases, and data issues. Commitment to accuracy, compliance, deliverability, and brand standards. Cross-Functional Collaboration: Clear and proactive communicator who can work effectively with Product Marketing, Creative, MarTech, Growth Product, and Analytics. Able to synthesize technical details into clear recommendations. Curiosity and Problem Solving: Strong desire to understand how systems work, investigate issues, and improve workflows. Open to new tools, testing approaches, and platform features that strengthen performance and scalability. Bonus Experience: Familiarity with deep linking, mobile routing, AppsFlyer, CDP platforms, or subscription lifecycle programs. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $70,056.00 - $130,104.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses. Apply tot his job