Experienced Director of Consumer Data Collection and Activation - Driving First-Party Data Strategies and Customer Engagement for arenaflex

Introduction to arenaflex arenaflex is a leading private industry player, renowned for its innovative approach to consumer engagement and data-driven marketing strategies. As a pioneer in the field, we are committed to delivering exceptional customer experiences across various digital channels. Our team is dedicated to fostering a collaborative environment that encourages creativity, growth, and excellence. We are now seeking an experienced Director of Consumer Data Collection and Activation to join our dynamic team and drive the development of first-party data collection and activation systems. Job Overview In this critical role, you will be responsible for designing and implementing comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital landscape. You will collaborate with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across multiple digital channels. Your expertise will be instrumental in driving business growth, improving customer experiences, and maintaining a competitive edge in the market. Key Responsibilities Develop and execute thorough strategies for collecting, managing, and utilizing first-party consumer data across the digital environment. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation. Define and implement personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Collaborate with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Essential Qualifications To be successful in this role, you should possess a Bachelor's degree and a minimum of 8-12 years of experience in a similar position, such as a Digital Consumer Engagement or CRM Lead. You should have a passion for data-driven customer engagement design and a desire to advocate for the best consumer experience. Excellent communication and collaboration skills are essential to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. Preferred Qualifications Proven experience in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. Strong understanding of data analysis, customer segmentation, and targeting approaches. A strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies. Experience working with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups. Skills and Competencies To excel in this role, you should possess the following skills and competencies: Data-driven decision-making Customer loyalty and engagement Influencing and negotiation Excellent communication and collaboration skills Strategic thinking and problem-solving Ability to work in a fast-paced environment and adapt to changing priorities Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to providing our employees with opportunities for growth, development, and continuous learning. As a Director of Consumer Data Collection and Activation, you will have access to: Professional development programs and training sessions Mentorship and coaching from experienced professionals Opportunities to work on high-impact projects and collaborate with cross-functional teams A dynamic and supportive work environment that encourages innovation and creativity Work Environment and Company Culture arenaflex is proud of its innovative and collaborative company culture, which fosters a spirit of entrepreneurship, creativity, and growth. Our team is dedicated to delivering exceptional customer experiences, and we are committed to maintaining a positive and inclusive work environment. As an employee, you can expect: A dynamic and supportive work environment Opportunities to work with a talented and diverse team A culture that encourages innovation, creativity, and growth Recognition and rewards for outstanding performance Compensation, Perks, and Benefits arenaflex offers a competitive compensation package, including a salary range of $35-$40 per year, depending on experience. Additionally, you can expect: Comprehensive benefits package, including health, dental, and vision insurance Retirement savings plan and matching contributions Paid time off and holidays Opportunities for professional development and growth Conclusion If you are a motivated and experienced professional looking to drive business growth and improve customer experiences, we encourage you to apply for the Director of Consumer Data Collection and Activation role at arenaflex. With our innovative approach to data-driven marketing and our commitment to delivering exceptional customer experiences, you will have the opportunity to make a meaningful impact and grow your career with a leading industry player. Apply now and join our dynamic team! How to Apply To apply for this exciting opportunity, please follow these steps: Read the official notification carefully and ensure you meet the essential qualifications. Fill out the application form and attach the required documents, including your qualifications certificate, mark sheets, passport-size photographs, and signature. Submit your application and wait for further instructions. Don't miss this opportunity to join arenaflex and drive business growth through data-driven marketing strategies. Apply now and take the first step towards an exciting and rewarding career! Apply for this job