**Experienced Full Stack Data Manager – Consumer Insights and Activation**

Remote, USA Full-time
At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a seasoned professional in the field of consumer data management, you'll play a pivotal role in driving our first-party data collection and activation strategies across the digital landscape. If you're passionate about harnessing the power of data to create personalized experiences that resonate with diverse customer segments, we want to hear from you. **About arenaflex** arenaflex is a leading innovator in the private sector, with a portfolio that boasts over 20 billion-dollar brands, including some of the world's most iconic names. Our commitment to creativity and excellence has earned us a reputation as a top destination for talented professionals who share our passion for pushing boundaries and driving growth. With a global presence and a culture that celebrates innovation and collaboration, we offer a unique opportunity to join a community of like-minded individuals who are shaping the future of consumer engagement. **Job Summary** As a Director of Consumer Data Collection and Activation, you'll be responsible for developing and executing comprehensive strategies for gathering, managing, and utilizing first-party customer data across the digital environment. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other brand development groups, to enhance customer commitment, reception, and loyalty across various digital channels. Your expertise will be instrumental in driving business growth and informing data-driven decision-making. **Key Responsibilities** * Develop and implement exhaustive techniques for gathering, managing, and utilizing first-party customer data across the digital environment. * Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable customer insights. * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. * Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. * Collaborate with cross-functional teams to align first-party customer data collection and activation strategies with overall business objectives. * Foster a collaborative environment that encourages information sharing and cross-functional collaboration. * Work with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. * Execute robust consent management cycles to obtain explicit authorization from customers for data collection and usage. **Requirements** * Bachelor's degree in a relevant field (e.g., marketing, computer science, data analytics). * 8-12 years of experience in digital customer engagement or CRM leadership roles. * Proven track record of driving business growth through data-driven customer engagement strategies. * Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. * Strong analytical and problem-solving skills, with the ability to interpret business goals into actionable customer engagement strategies. * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Analytics. * Strong understanding of data analysis, customer segmentation, and targeting methodologies. **What We Offer** * Opportunity to work with a leading innovator in the private sector, with a portfolio of over 20 billion-dollar brands. * Collaborative and dynamic work environment that encourages creativity and innovation. * Chance to work with a diverse range of brands and industries, including some of the world's most iconic names. * Competitive compensation and benefits package, including a comprehensive health insurance plan, retirement savings plan, and paid time off. * Opportunities for professional growth and development, including training and education programs, mentorship, and career advancement opportunities. * Flexible work arrangements, including remote work options and flexible hours. **How to Apply** If you're a motivated and experienced professional with a passion for harnessing the power of data to drive customer engagement, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and any relevant supporting documents, through our online portal. We look forward to hearing from you! **Required Documents** * Qualifications certificate with mark sheets. * Passport size photographs. * Signature. **Apply Now** Apply Job! Apply for this job
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