Facebook Ads Manager for B2B Lead Generation (Simple Funnel, High-Intent Calls)
I’m looking for an experienced Facebook Ads freelancer to run a 30–45 day lead generation test for a consulting offer. The goal is straightforward: drive qualified prospects to book a call through a simple ad-to-calendar flow. This is not an e-commerce project or a long, complex funnel. Just clean targeting, strong creative, and KPI-driven optimization. If the test performs well, there is potential for ongoing work. What You’ll Handle Setting up and managing Facebook ad campaigns Building and testing multiple audiences Uploading and running video ads that I provide Monitoring CPC, CPL, and booked call metrics Making weekly adjustments to improve lead flow and lead quality Providing clear reporting and recommendations What I’ll Provide Short video ads (I’ll record them) Messaging direction and angles A simple landing or scheduling link Fast response time and clear approvals Ideal Freelancer You should have experience with: Lead generation campaigns that drive booked calls B2B or professional services targeting (not just consumer ads) KPI-based optimization Building multiple audiences and testing creative variations Communicating what’s working and what isn’t in plain English Bonus if you’ve: Worked with consultants, coaches, or service providers Managed budgets in the $1,500–$5,000/month range Run ads for niche B2B audiences Understand how to filter out low-quality leads and job seekers Project Details Duration: 30–45 day test Ad spend: ~$1,500–$2,000/month Your fee: Please provide your monthly management rate Timeline: Start ASAP If the test proves the channel, there is room to expand. Success Looks Like Reasonable cost per click Steady, qualified lead flow Booked calls with the right type of decision-makers Transparent reporting and recommendations To Apply Please include: A short introduction Examples of similar lead generation campaigns you’ve run Your monthly management rate A brief explanation of how you approach audience targeting for B2B Apply tot his job