HubSpot Marketing Automation and Member Acquisition Specialist

Salt Strong HubSpot Marketing Automation and Member Acquisition Specialist Department: Marketing Reports To: Head of Sales and Marketing Role Overview: The HubSpot Marketing Automation and Member Acquisition Specialist is responsible for architecting, writing, designing, and deploying the marketing automation systems that drive new membership growth. This role owns the entire customer acquisition lifecycle inside HubSpot, including lead nurturing, email and SMS automation, segmentation, and lead scoring. A core expectation for this role is creating engaging and high converting HubSpot workflows with email and SMS. Strong direct response copywriting skills are required, along with the ability to design and build emails that engage and convert prospects. What You Will Do In This Role: HubSpot Automation Architecture • Build, manage, and optimize complex HubSpot workflows that guide prospects through the acquisition lifecycle. • Create robust reporting within HubSpot on full member acquisition lifecycle • Create and manage the lead scoring pipeline and stage progression logic from Lead to SQL • Develop Sales pipeline for SQL Email and SMS Writing, Design, and Build • Write persuasive, conversion focused copy for all automated and campaign-based email and SMS communications. • Design and build emails directly in HubSpot using modules, templates, or custom layouts. • Ensure all automated content matches brand voice and direct response best practices. • Continuously iterate on messaging based on performance data. Lead Scoring and Qualification • Build and maintain a HubSpot lead scoring system based on engagement, behavior, demographics, and buying intent. • Automate the progression of leads to MQL and SQL status based on defined criteria. • Collaborate with internal teams to refine qualification thresholds and handoff processes. Segmentation and Behavioral Targeting • Create and maintain dynamic lists and smart segments based on behavior, lifecycle stage, and acquisition source. • Ensure all automation pathways route leads to the correct messaging sequence automatically. • Maintain data hygiene across properties, lists, workflows, and triggers. Prospect Engagement Automation • Implement automated retargeting through email and SMS for nonmembers to keep prospects engaged throughout the acquisition journey. • Build multi step nurture sequences customized to intent signals such as pricing page views, lead magnet interactions, high engagement, and other website behaviors. • Ensure high intent leads are surfaced to sales or membership teams when appropriate. Reporting and Optimization • Build dashboards and reports for new lead flow, lead scoring and progression, nurture engagement, workflow performance, and MQL to SQL conversion. • Provide insights to refine automation logic, messaging, and segmentation based on data. Cross Functional Collaboration • Partner with the funnel optimization team to ensure automation complements the page and offers performance. • Collaborate with leadership, creative teams, and external partners to ensure consistent messaging and acquisition strategy. • Support advertising agencies with follow up messaging and scripts. Requirements for Success: • Deep experience with HubSpot Marketing Hub automation, workflows, segmentation, and lead scoring. • Expertise in HubSpot reporting • Strong email design and direct response copy writing skills • Strong understanding of membership nurture and acquisition strategy. • Ability to design and build emails using HubSpot’s email tools and templates. • Attention to detail in managing workflow logic, triggers, and data structures. • Ability to interpret performance data and adjust nurture and automation systems accordingly. • Strong communication and collaboration skills. • Organized, self directed, and able to manage multiple automation tracks simultaneously. What Success Looks Like: • Increasing member acquisition from HubSpot automation activities • Robust reporting on full member acquisition lifecycle • High engagement across automated email and SMS nurture sequences • Automated sequences that predictably drive new member signups • Accurate lead scoring and segmentation • Scalable, well organized automation systems • Continuous improvement in acquisition metrics through better automation and messaging Work Environment: Location: Remote Schedule: Full time, Monday through Friday, 8am to 5pm Technology: Company provided equipment and reliable internet required Position Type: Full Time Salary Employee Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Apply tot his job