Immediate Hiring: Sales Director for US Costco & Alternative Channels - A Strategic Leadership Opportunity

**About High Liner Foods** High Liner Foods is a leading seafood company with a rich history dating back to 1899. Founded in Lunenburg, Nova Scotia, Canada, the company has grown to become a category leader in the North American seafood market, with close to $1 billion in sales. As a trusted brand, High Liner Foods is committed to reimagining seafood to nourish life through a focus on customers, innovation, and responsible operations. **Join Our Team** At High Liner Foods, we believe in building a high-performance organization by investing in our people. We are focused on developing future leaders from within and fostering career growth and advancement. Our company culture is built on a foundation of safety, inclusion, support, and recognition. We offer a comprehensive benefit plan, competitive salary, and performance rewards, making us a career destination for high-performing talent. **Job Summary** We are seeking an experienced Sales Director to lead our US Costco and Alternative Channels team. As a strategic leader, you will be responsible for developing customer growth strategies, executing insight-based selling, and driving long-term growth. You will build and strengthen high-level relationships with key customers, develop and maintain a comprehensive understanding of our product offering, and provide strategic oversight to achieve sales volume and contribution sales goals. **Key Responsibilities** * Develop customer growth strategies and plans that align to both High Liner's strategic goals and the customer's goals * Identify and optimize new strategic opportunities through collaboration with customers and cross-functional teams * Execute insight-based selling to drive long-term growth * Effectively execute plans, monitor progress, and course correct * Maintain open communication with the Commercial Leadership Team and other appropriate managers as well as other functional areas of the company to keep all informed of opportunities, timelines, and competitive actions within the club channel business community * Use data and insights to drive the business and strategic plan * Build and strengthen high-level relationships with key customers to foster trust and grow profitable organic growth * Develop and maintain a comprehensive understanding of the company product offering in order to optimize sales efforts * Consistently drive profitable organic growth through sales initiatives * Provide strategic oversight to achieve sales volume and contribution sales goals * Consistently manage trade spend effectively and efficiently * Proactively identify tools and enablers to ensure the process is being used for sales forecast accuracy * Manage SG&A (Selling, General and Administrative Expenses) * Manage personal and team's travel and expense budgets * Strong understanding of trade management concepts * Provide strong leadership, coaching, and strategic direction to direct reports * Hire, lead, and develop a team to realize their full potential and optimize sales growth initiatives within their assigned key customer accounts * Collaborate and align with peers and cross-functional departments, specifically with Marketing/Innovation, Finance, etc. to ensure best-in-class execution of brand initiatives and the overall business plan * Establish effective relationships with the customer's key decision makers to enable strategic, collaborative business planning and execution of category growth initiatives * Ability to lead strategic meetings to result in mutually productive outcomes for HLF and key customers * As a senior leader, provide inspirational leadership to help foster and build a strong culture in line with High Liner's values * Effectively manage brokers nationally to achieve financial targets **Qualifications** * Bachelor's degree in business or related field * 5-7 years of experience in sales management within the US * Strong selling, presentation, strategic thinking, negotiating, organizational, financial analysis, and broker management skills * Solid computer skills with focus on PowerPoint, Excel, Word, etc. * Willingness to travel as needed to drive business results - Overnight Travel Required. Percentage of Travel - 40% * Ideally located within the market incumbent will serve or within one hour of a major airport **What We Offer** * Competitive salary * Comprehensive benefit plan * Performance rewards * Opportunities for career growth and advancement * Collaborative and inclusive work environment * Strong focus on education and career development through training * Ability to make a meaningful impact on the company's success **How to Apply** If you are a motivated and results-driven sales professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application today, and let's work together to drive business growth and success. Apply for this job