Lead Digital Customer Growth--Consumer Go-to-Market

Job Description: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Work Location: Dallas, TX or Bothell, WA About AT&T At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Summary: AT&T is looking for a Lead in the Digital Consumer Go-to-Market team focused on driving brand and value proposition initiatives. In this position, you will collaborate closely with cross-functional teams—including marketing, mass markets, product partners, and internal digital organization stakeholders—to ensure seamless alignment and execution of consumer go-to-market initiatives. Expectations for this role include planning, collaborating and executing the end-to-end digital customer journey, proactively solving problems, managing multiple initiatives with strong organizational skills, and communicating effectively. To succeed, you should have a passion for delivering a first-class customer experience and be able to drive impactful initiatives from concept to completion. Key Roles and Responsibilities: • Digital Strategy and eCommerce Coordination: Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships. Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer experience. • Customer Journey and Experience Management: Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives. • Technology and Innovation: Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies. • Data Analytics and Optimization: Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem. Supervisor: No Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Our Lead - Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. Ready to close the deal on a career with AT&T? Apply today. Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world. Apply tot his job