Paid Media Manager & Copywriter

Description: ABOUT VERATO As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks. Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com. Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today. VERATO VALUES We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed. Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures. ABOUT THE POSITION We’re looking for a Paid Media Manager & Copywriter — a hybrid role that combines strategic performance marketing and persuasive writing to accelerate lead gen, improve channel performance, and strengthen brand voice across paid channels. The Paid Media Manager & Copywriter is responsible for the strategy, execution, optimization, and reporting of paid acquisition campaigns across platforms such as Google Ads, LinkedIn, YouTube, and 6sense — and creates compelling copy and content that drives both performance and engagement. You’ll work cross-functionally with Demand Gen, SEO, Design, and Product Marketing to ensure paid efforts align with broader company goals and consistently convert prospects into qualified pipeline. REPSONSIBILITIES Paid Media Strategy & Execution • Plan, launch, and manage paid media campaigns that align with demand generation and revenue goals. • Build media plans, set budgets, allocation strategies, and performance forecasts. • Monitor and optimize campaigns daily/weekly to improve ROI, CPA, CPL, conversion rates, and revenue attribution. • Conduct regular A/B tests on audiences, creatives, ad formats, bidding strategies, and landing pages. • Manage ad account structures and develop performance dashboards. Copywriting & Creative Development • Write clear, strategic, and conversion-focused copy for ads across all channels (search, social, display, video). • Collaborate with designers to produce high-impact creative assets that are on-brand and performance-oriented. • Develop hooks, value propositions, and CTA language informed by audience insights and campaign performance. • Maintain messaging consistency across paid channels and landing pages. Measurement & Reporting • Track KPIs, analyze trends, and provide actionable insights to stakeholders. • Generate weekly and monthly performance reports with recommendations. • Work with analytics and operations to ensure tagging, tracking, and attribution are accurate. Cross-Functional Collaboration • Partner with Content Marketing and SEO to align paid messaging with organic content and funnel stages. • Work with Demand Gen to surface learnings and improve targeting. • Collaborate with Product Marketing on campaign themes, feature launches, and customer stories. Optimization & Growth • Identify new paid channel opportunities and emerging formats. • Propose strategic initiatives to enhance experimentation velocity and overall performance. • Scale winning campaigns and sunset underperforming efforts. Requirements: QUALIFICATIONS Required • Bachelor's Degree in an applicable field that is approved by the hiring manager. • 4+ years of experience managing paid media in a B2B SaaS or tech environment. • Proven track record of scaling paid acquisition channels profitably. • Strong writing skills — ability to craft high-impact copy for ads, landing pages, and assets (as needed). • Significant experience with Google Ads, LinkedIn Ads, 6sense Ads, and analytics tools (e.g., GA4, Looker, Tableau). • Hands on experience articulating data needs and sources to ensure we are capturing what we need to drive reporting and accelerate results • Ability to interpret data and translate performance into strategic decisions. • Excellent project management and collaboration skills. • Comfortable working in a fast-paced, results-driven environment. • Data driven to the core with an obsession for tracking and reporting to prove impact and scale. Preferred • Familiarity with marketing automation (Marketo) and CRM (Salesforce). • Knowledge of intent data and sophisticated segmentation and workflows to target the right people, with the right message, at the right time. • Strong collaboration with growth marketing team overall to ensure strong coordination across all campaign activations and channels. • Basic knowledge of SEO and content marketing principles. • Strong understanding of funnel optimization and attribution modeling. What Success Looks Like (First 6 Months) • Performance paid campaigns running with clear KPI frameworks. • Consistent month-over-month improvement in key metrics (CPL, CPA, CVR). • High-quality ad copy that increases CTR and conversions. • Standardized reporting routines and optimization playbooks. • Strong cross-team relationships and integrated campaign launches. Equal Opportunity Employer/Veterans/Disabled Apply tot his job