[Remote] Head of User Acquisition

Note: The job is a remote job and is open to candidates in USA. onXmaps, Inc. is a pioneer in digital outdoor navigation with a suite of apps, and they are seeking a strategic and hands-on Head of User Acquisition to lead a team of growth marketers. This high-impact leadership role focuses on building a best-in-class acquisition program that drives sustainable growth across onX’s suite of products and supports the full customer lifecycle. Responsibilities • Lead paid acquisition strategy and performance, including setting UA targets that align with top- and bottom-line business goals, as well as overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels and across a diverse team • Lead and develop a high-performing team of growth marketers focused on UA across mobile and web; provide coaching, feedback, and career development support • Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions • Use data to drive decisions, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel • Partner with cross-functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top- and bottom-line business outcomes, and facilitate and refine cross-functional operating models to optimize impactful collaboration • Craft and execute multi-year UA strategy, with a forward-looking view on the evolving privacy landscape, adoption of AI, and cross-channel lifecycle integration • Drive strategic roadmap conversations with major advertising partners (e.g., Meta, Google, Apple, TikTok) to advocate for business needs and shape partner innovation • Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting • Clearly communicate performance insights and growth strategy to executive leadership through data-driven narratives • Contribute to campaign execution when needed, bringing deep hands-on knowledge of paid social, paid search, programmatic, app install campaigns, and measurement tools • Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and blended attribution • Navigate the post-privacy mobile marketing world, including ATT, SKAN, and first-party data strategies Skills • Seven (7) or more years of experience in growth or performance marketing, with a proven track record of driving measurable results across paid digital channels. • Three (3) or more years of experience directly managing a team of 3 or more, with demonstrated success in hiring, team building, people development, and navigating change management. This role requires strong leadership capabilities and a passion for coaching and scaling high-performing teams. • Experience in B2C mobile app marketing, ideally in a subscription-based business model, with a strong grasp of how acquisition connects to activation, retention, and monetization. • Experience managing user acquisition (UA) across multiple verticals or business units. • Strong domain expertise in both mobile and web UA, including campaign execution and channel management. • Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs. • Strong strategic thinking combined with the ability to roll up your sleeves and execute. • Expertise in measurement strategy and tools (e.g., SKAN, incrementality, MMM, MMPs). • Experience building and maintaining strong cross-functional partnerships. • Comfortable presenting complex performance trends and strategy recommendations to senior leadership. • Highly organized, accountable, and adaptive — thrives in a dynamic and fast-paced environment. • Passion for innovation, testing, and pushing boundaries of what performance marketing can achieve. • A shared passion for and ability to demonstrate onX’s Company Values. • Permanent US work authorization is a condition of employment with onX. • Ability to travel a minimum of six (6) times a year for multiple days to a corporate office or other onX strategic location, such as a Basecamp. • Experience in the outdoor and mapping app space. • Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each. Benefits • Competitive salaries, annual bonuses, equity, and opportunities for growth • Comprehensive health benefits including a no-monthly-cost medical plan • Parental leave plan of 5 or 13 weeks fully paid • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and amazing outdoor industry perks • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays Company Overview • Important Alert: There is an active job scam using the false domain of careers-onXmaps.com. It was founded in 2009, and is headquartered in Missoula, Montana, USA, with a workforce of 201-500 employees. Its website is Apply tot his job