Search Engine Marketing (SEM) Associate

RYTECH, LLC is a full service digital marketing agency specializing in paid and organic search, web design, email, and social media marketing. They are seeking a Search Engine Marketing (SEM) Associate to bridge the gap between Paid Advertising and Organic SEO, executing multi-channel digital marketing strategies to maximize client visibility and results. Responsibilities Campaign Creation & Management: Develop, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta platforms Audience Targeting & Keyword Strategy: Conduct keyword research and audience segmentation to improve ad performance and maximize ROI Performance Optimization: Monitor and analyze paid media campaigns, making data-driven optimizations to improve CTR, CPC, and conversion rates Multi-Channel Budget Allocation: Assist in developing strategies to allocate budgets effectively between SEO and PPC based on client goals A/B Testing & Ad Copywriting: Create and test compelling ad creatives, headlines, and descriptions to enhance engagement and conversions Landing Page Optimization: Collaborate with internal teams to optimize landing pages for higher conversions and improved Quality Scores Conversion Tracking & Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Looker Studio to measure campaign success and provide actionable insights Keyword Research & Content Strategy: Conduct keyword research and competitor analysis to develop SEO-driven content strategies Technical SEO Recommendations: Identify and address technical SEO issues, including site structure, page speed, and metadata optimization On-Page & Off-Page SEO Implementation: Optimize website content, title tags, and descriptions while managing link-building initiatives Local SEO Management: Assist in managing client Google Business Profiles and local SEO efforts for improved search presence Content Contribution: Support the development of blogs, service pages, whitepapers, and ad messaging that align with organic and paid strategies Reporting & Analysis: Provide regular updates and performance reports on SEO and PPC campaign results, highlighting key optimizations and strategic insights Client Collaboration: Participate in client calls to discuss strategy, campaign performance, and recommended optimizations Competitive Research: Stay updated on industry trends, algorithm changes, and emerging PPC/SEO best practices to maintain a competitive edge Skills 1-2 years of experience in SEO, PPC, or both Proficiency in Google Ads, LinkedIn Ads, and Meta Ads management Experience with Google Analytics (GA4), Google Search Console, Looker Studio, and Google Tag Manager Strong analytical skills, with experience using Excel/Google Sheets for data analysis Experience with content strategy, ad copywriting, and A/B testing Familiarity with SEO best practices, technical SEO, and website optimization Ability to manage multiple projects, meet deadlines, and communicate effectively with clients Writing samples required (either ad copy/messaging or long-form content such as blogs, whitepapers, etc.) Agency experience preferred Benefits Unlimited PTO with flexible scheduling. 401K with company match. Health, Dental, and Vision insurance. Long-term disability and life insurance. Company computer and technology resources. Monetary awards & recognition programs. Annual company retreat. Company Overview Relationship Forward. Results Oriented. Your success is our success. It was founded in 2012, and is headquartered in La Grange, Illinois, USA, with a workforce of 11-50 employees. Its website is