Senior Content Designer, Member Experience Personalization - Crafting Intuitive and Personalized Experiences for Netflix Members

Join the Netflix Team as a Senior Content Designer, Member Experience Personalization Are you passionate about creating intuitive and personalized experiences for users? Do you have a flair for crafting compelling content that resonates with diverse audiences? We're looking for a talented Senior Content Designer to join our Experience Design (XD) Discovery + Foundations team at Netflix! As a Senior Content Designer, Member Experience Personalization, you will play a critical role in shaping the core Netflix experience for members worldwide. You will craft copy for end-to-end member experiences across Netflix platforms, focusing on personalized discovery features that help members engage with content they love. You will work closely with cross-functional partners to design language that reflects members' tastes and preferences back to them, and help shape Netflix's overall brand voice, tone, and style for global audiences. About Netflix Netflix is one of the world's leading entertainment services, with 278 million paid memberships in over 190 countries. We offer a wide variety of TV series, films, and games across multiple genres and languages, allowing members to play, pause, and resume watching as much as they want, anytime, anywhere. Our platform is designed to be intuitive, personal, and compelling, with relevant recommendations tailored to our members' needs. The Role As a Senior Content Designer, Member Experience Personalization, you will be responsible for: Crafting copy for end-to-end member experiences across Netflix platforms, focusing on personalized discovery features Designing language that reflects members' tastes and preferences back to them Collaborating with cross-functional partners on an overall UX and UI strategy, specifically focusing on language and information Helping to identify and define personalized experiences on Netflix, and designing elegantly simple solutions to complex user problems Using data, insights, and design thinking to give people the right information, at the right time, for the right reasons Creating clear, frictionless experiences that are on-brand and translate well to global audiences Working on several Content Design projects at once, providing concepting, content strategy, and writing from early ideation through final execution Understanding how to rationalize UX solutions with data, improve designs through feedback, and thoughtfully question the status quo Initiating your own innovation projects and identifying opportunities to join existing projects to elevate the quality of their work Partnering with Design leadership to evolve Netflix's guidelines and standards Embracing our culture of experimentation and A/B testing and zero-to-one innovation About You We're looking for a talented Senior Content Designer with: 5+ years of experience writing for consumer-facing digital products A portfolio demonstrating Content Design and user-focused product design strategy Experience working on UX for personalization features Outstanding communication, presentation, and people skills The ability to think critically about user journeys and content flows, and to connect the dots between them The ability to work autonomously and make strategic decisions independently A passion for using language to create intuitive, frictionless user experiences A strong desire to understand user behavior and business success through data and consumer insights A willingness to partner with Globalization to make Netflix amazing around the world Skills and Competencies To succeed in this role, you will need: Excellent writing and storytelling skills A deep understanding of user-centered design principles and human-centered design thinking Experience with language-focused experiment design and testing The ability to work effectively in a fast-paced, dynamic environment Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams A passion for creating personalized experiences that resonate with diverse audiences The ability to think strategically and make informed design decisions A willingness to experiment, take risks, and learn from failures Career Growth Opportunities and Learning Benefits At Netflix, we offer: A comprehensive benefits package, including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits Paid leave of absence programs, including 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off A culture of experimentation and A/B testing, with opportunities to take risks and learn from failures Opportunities for career growth and professional development, with a focus on mentorship and skill-building A dynamic and supportive work environment that values diversity, equity, and inclusion Work Environment and Company Culture At Netflix, we pride ourselves on our unique culture and environment. We: Value diversity, equity, and inclusion, and strive to create a workplace that is inclusive and welcoming to all Encourage experimentation, risk-taking, and learning from failures Foster a culture of transparency, openness, and feedback Prioritize work-life balance and offer flexible work arrangements Provide opportunities for professional growth and development Compensation and Benefits Our compensation structure consists solely of an annual salary, with a range of $120,000-$515,000, depending on experience and qualifications. We also offer a comprehensive benefits package, including: Health Plans Mental Health support 401(k) Retirement Plan with employer match Stock Option Program Disability Programs Health Savings and Flexible Spending Accounts Family-forming benefits Life and Serious Injury Benefits Conclusion If you're passionate about creating intuitive and personalized experiences for users, and you're looking for a new challenge that will allow you to grow and develop your skills, we encourage you to apply for this exciting opportunity. As a Senior Content Designer, Member Experience Personalization, you will play a critical role in shaping the core Netflix experience for members worldwide, and you will have the opportunity to work on a wide range of projects and initiatives that will help drive business success. Apply for this job