Senior Lead Generation Specialist

We are seeking a Senior Lead Generation Specialist who will be esponsible for designing, executing, and managing lead generation and referral development strategy. Oversees sourcing, research, outreach, qualification, and scheduling of pre-assessment appointments. Manages referral outreach campaigns to increase inbound and outbound referral opportunities. Supports up to the pre-assessment stage and, when needed, conducts pre-assessment calls to assist the Supervisor for Intake & Client Conversion. Ensures accurate documentation, disciplined follow-up, compliance, and strict protection of proprietary information. Core Responsibilities: • Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion. • Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines. • Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion. • Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards. • Qualify prospects based on service need, urgency, location, and suitability. • Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling. • Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients. • When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during highvolume or urgent periods. • Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction. • Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, preassessments are booked, or conversions occur. • Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement. • Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory. • Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes. • Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment. • Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume. • Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars. • Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies. Data Protection & Confidentiality Requirements: • May only work with leads sourced personally or assigned for outreach; proprietary leads, lists, or strategies may not be exported, saved, copied, shared, reused, or retained outside approved systems. • Breach of confidentiality, improper handling of data, or unauthorized retention of contact information results in immediate termination. Performance Standards: • Production of high-quality warm leads and referral opportunities aligned with intake and service needs. • Strong conversion rates from outreach to qualified warm status. • CRM documentation must be complete, accurate, and updated in real time. • Reliable scheduling of pre-assessment appointments with confirmed client communication. • Weekly reporting delivered on time with actionable insights and performance analysis. • Professional, compliant, and consistent communication across all outreach efforts. • 3+ years experience in lead generation, outreach campaigns, appointment setting, or referral development (healthcare/home care strongly preferred). • Proven ability to manage high-volume lead pipelines and outbound/referral campaign strategies. • Strong analytical ability to interpret metrics and optimize outreach performance. • Excellent English communication skills, written and verbal. • High organizational discipline and strong follow-through. • Demonstrated judgement, confidentiality, and professional ethics. Behavioral Expectations: • Operates as a strategic and proactive contributor; consistently seeks opportunities to strengthen lead and referral pipelines. • Maintains disciplined follow-up and responsiveness. • Communicates with professionalism, clarity, and empathy • Collaborates effectively with intake, recruitment, and administrative teams. • Upholds values, service standards, and compliance expectations in all interactions Minimum Technical and Work Environment Requirements: • Internet Connection: • Primary internet connection with a minimum speed of 15 Mbps. • Backup internet connection with at least 10 Mbps. • Backup connection must be capable of supporting work during a power outage. • Primary Device: • Desktop or laptop equipped with at least: • Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor. • A minimum of 8 GB RAM. • Backup Device: • Must meet or exceed the performance of an Intel Core i3 processor. • Must be functional during power interruptions. • A functioning webcam. • A noise-canceling USB headset. • A quiet, dedicated home office space. • Peripherals and Workspace: A smartphone for communication and verification purposes. • Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. • Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. • Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. • Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. • Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. • Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best. Apply tot his job