Social Media Manager - Brand & Content (Remote - US)

Why join Nextech? We are a leader in specialty healthcare technology solutions. We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits. If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you. We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected] Job Summary Nextech is seeking a highly skilled Social Media Manager to lead our social presence across platforms, elevate our brand, and create compelling content with minimal direction. This role goes beyond community management, we need a storyteller who can dig into specialty care topics, partner with internal experts and key opinion leaders, and deliver high-quality content that reflects Nextech’s voice, values, and strategic priorities. You’ll create, edit, and publish brand-aligned content across channels; shape our social strategy; collaborate with internal subject matter experts; and produce short-form video and light design assets. As we refocus our social program, this role will be central to driving a more modern, engaging approach. All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate. Essential Functions • Own and execute Nextech’s social media strategy across Instagram, LinkedIn, TikTok, Facebook, and YouTube. • Produce content end-to-end, writing, design (light), short-form video editing, and posting. • Develop platform-specific content tailored for higher engagement, including reels, video clips, graphics, and thought leadership content. • Work closely with internal content creators, subject matter experts, and key opinion leaders to translate technical or specialty-specific topics into accessible, engaging social content. • Plan and maintain the social editorial calendar, ensuring alignment with campaigns, events, industry trends, and product priorities. • Support Nextech’s brand voice and visual identity, ensuring consistency across all content. • Collaborate with marketing, events, product marketing, and communications on integrated campaigns, product moments, and industry storytelling. • Create and publish real-time content during key events (with support from onsite or remote teams). • Monitor and report on social performance, identifying trends, insights, and optimization opportunities; build monthly dashboards. • Stay current on emerging social trends in healthcare, aesthetics, and the broader digital landscape, proactively recommending new formats or platform approaches. Minimum Requirements • 5-7 years of hands-on social media experience managing brand channels (agency or in-house). • Demonstrated ability to produce content independently – writing, basic design, and video editing. • Strong understanding of platform trends, best practices, and social storytelling across B2B and B2C environments. • Experience using tools such as Canva, CapCut, Social listening/reporting, Monday.com, or similar. • Excellent writing skills and a strong ability to adapt tone and messaging. • Strong project management skills. • Self-starter who thrives in a fast-paced environment with minimal direction. Preferred Qualifications • Experience in specialty care, aesthetics, dermatology, ophthalmology, or healthcare technology. • Experience developing content that simplifies medical/technical topics. • Skilled in short-form video production (cutting clips, adding captions, transitions, etc.). • Understanding of social analytics and growth strategies. • Experience with paid social a plus. Work Environment/Physical Demands • Remote work environment. • Periodic long-distance travel may be required for major events. • Collaborates via virtual meetings, chats, and cross-functional working sessions. • Activities require a significant amount of sitting at office and work desks and in front of a computer monitor. Total Rewards • Generous annual bonus opportunity • 401(k) with Employer Match • Flexible Time Off: take time off when you need it without worrying about available hours • 11 paid holidays • Volunteer Time Off • Insurance: Choice of Medical, Dental, and Vision plans • Health Savings Account with employer match • Flexible Spending Account • 100% Company-Paid Parental leave (After 6 months with the company) • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance • Nextech Luminary Peer Recognition Program • Wellness Program including discounts on medical premiums • Employee Assistance Program with free counseling sessions available • Corporate Discounts on Retail, Travel, and Entertainment • Pet Insurance options Apply tot his job