VA Media Buyer (Meta Ads Specialist)

ABOUT BAD MARKETING We’re a team of 170+ passionate leaders and creatives dedicated to making BAD Marketing one of the largest and most robust growth marketing agencies in the world. At our core, we believe excellence stems from a united team working toward a common goal: helping clients grow profitably while delivering an experience they can’t find anywhere else. We specialize in local lead generation, e-commerce, and information marketing, serving clients ranging from automotive shops and local businesses to online consumer brands, course creators, and coaching programs. Our approach is more than just bold and disruptive strategies. We invest in our team with extensive training, ongoing support for growth, and a positive, collaborative company culture, ensuring that career fulfillment goes hand in hand with professional excellence. ABOUT THIS POSITION As a VA Media Buyer (Meta Ads Specialist), you will play a critical role in supporting our marketing team by executing, monitoring, and optimizing paid media campaigns on Meta platforms (Facebook, Instagram, and other Meta-owned platforms). You will work with existing campaign strategies, launch creatives, ensure proper tracking, and help the team make data-driven decisions to maximize ROI. This role is ideal for a detail-oriented Virtual Assistant who understands Meta Ads inside and out and can follow clear processes while proactively flagging opportunities or issues. KEY RESPONSIBILITIES • Upload ad creatives, copy, headlines, URLs, and all required information into Meta Ads Manager. • Launch campaigns, ad sets, and individual ads following established strategies. • Monitor campaigns daily to identify overspending, underperforming ads, or opportunities for scaling. • Ensure proper pixel setup, audience targeting, and tracking for all campaigns. • Collaborate with the marketing team to report on high-performing ads and recommend adjustments to budgets based on ROAS and KPI targets. • Maintain organized campaign data and provide insights to inform future campaigns. • Follow SOPs closely while flagging anomalies or opportunities for optimization. REQUIREMENTS / QUALIFICATIONS • Proven experience as a Meta Ads Specialist or similar role, ideally supporting ecommerce or performance marketing campaigns. • Strong understanding of Meta Ads Manager, campaign structure, audience targeting, pixel setup, and reporting. • Detail-oriented, highly organized, and comfortable following processes and SOPs. • Ability to work remotely and communicate effectively with a distributed team. • Basic understanding of ecommerce platforms (Shopify, WooCommerce, or similar) is a plus. • Experience managing ad budgets and understanding campaign performance metrics (ROAS, CTR, CPC, etc.) preferred. • Comfortable with daily reporting and providing clear updates to the strategist or media buyer lead. BENEFITS • Full-time, remote work (9am-6pm EST; M-F) • Opportunities for professional growth and learning • Collaborative and supportive team culture • Exposure to high-level ecommerce and paid media strategies CORE VALUES • BE BAD • PLAY TO WIN • EXTREME OWNERSHIP • SOLUTIONS NOT PROBLEMS • BEST IDEA WINS • ALWAYS BE GROWING • NOBODY IS BIGGER THAN THE TEAM Apply tot his job