Added - 12/11/24 Content Marketing Manager, YouTube (Contractor) Copy San Francisco , CA

Content Marketing Manager, YouTube (Contractor) The Sage Groups’ Client is hiring a YouTube growth strategist to work on the Content Marketing team. Our team is responsible for growing large audiences across digital content channels, like YouTube, social media, and podcasts, by creating helpful financial content optimized to resonate with consumers on each platform. The Content Marketing Manager, YouTube (Contractor), is responsible for defining our YouTube channel growth strategy and partnering closely with our financial content creators to execute and evolve that strategy over time. In addition to YouTube audience growth, this role is also responsible for driving our YouTube viewers to conversion for company products and services. This role reports to the Senior Manager, Content Marketing. Projects you may be working on in this position include: • YouTube SEO Expansion: Partner with our in-house YouTube creators to create helpful, engaging financial content that expands our share-of-voice on the YouTube SERP. • Support New Business Ventures: As our products and services evolve, you’ll partner with business leaders to determine if YouTube content can help accelerate product adoption. • Launch New Lanes of Content: Strategize, plan and launch new series of content on our YouTube channel in order to rapidly accelerate growth of our channel. Where You Can Make An Impact: • YouTube Content Strategy: Lead topic selection by conducting keyword research and competitive analysis to identify financial video topics targeted towards YouTube SERP opportunities and of high interest to our target audience. • Creative Optimization: You’ll own the testing roadmap for creative testing, including thumbnails, titles, video intros, and graphic elements, finding new ways to drive viewership and video retention. • Content Calendar Management: You’ll map out our monthly content calendar to ensure videos are published at the times when they are most likely to succeed on the platform, based on seasonality, cultural trends, and business priorities. • Conversion and Lead Gen: You’ll collaborate with stakeholders across our business to understand key priorities and find ways to drive our YouTube audience to take action when our products and services could help them make smarter financial decisions. • Reporting: You’ll pull YouTube channel and website data to create reports that highlight recent program wins, program shortcomings, and new opportunities for growth. • Champion our brand strategy: You are a crucial steward of our brand. You can easily identify content that is, and is not, aligned with our brand strategy. But understanding our brand strategy is not enough – to be great in this role, you need to have the communication skills to get non-marketers to understand and embrace our strategy, so that everything we publish is on-brand. You are: • A skilled project manager, with an ownership mentality: You have a strong attention to detail and ability to manage many initiatives in different stages at any given time. You’re comfortable operating in ambiguity and facilitating a cross-functional team of stakeholders to consistently deliver work that is on-time and on-brand. • Driven to excel in your craft: You have the focus and work ethic necessary to make us one of the top YouTube channels in personal finance. You’re constantly researching new tactics for YouTube growth and you’re committed to growth in your career as a content marketing strategist. • An excellent collaborator: You have strong situational awareness and can navigate complex teams and personalities effectively to drive outcomes for our business. You are experienced in working with both YouTube channel creators and behind-the-scenes business stakeholders and can adjust your approach accordingly. • Consumer-centric: You never stop learning how we can more meaningfully impact consumer perception and behavior; you’re comfortable using consumer listening and measurement tools to make better decisions on behalf of our fans & followers. • Data-Focused: Our Content Marketing team is heavily focused on testing, learning, and optimizing channel growth tactics. We lean heavily on data and reporting to determine what to do next. In order to be successful in this role, you need to be comfortable taking data and transforming it into actionable insights for our business repeatedly. Your Experience: • 6-8+ years working on YouTube channel strategy for a brand or established creators. • You have a clear track record of growing YouTube channels that consumers love and you’ve built best-in-class content strategies aimed at defined target audiences. • You are experienced in driving YouTube viewers to conversion for the benefit of a key business goal (i.e., monetization, registration). • You’ve helped differentiate your brand from the competition and demonstrate a clear understanding of brand positioning and consumer personas. You can point to clear examples of how your strategies have helped differentiate a brand from its competitors. • A consistent track record of developing and maintaining highly collaborative cross-functional internal and external relationships. Experience collaborating with creative, production, and media teams. • You have an in-depth knowledge of reporting tools and can quickly and easily organize large amounts of data. You have led reporting meetings with key stakeholders that make it clear how your strategies are impacting business goals. • You have strong copywriting skills and have work samples that demonstrate YouTube copy that is on-brand, engaging, differentiated, and channel-first. Location: Remote – anywhere in US Duration: 1 Year Contract Compensation: $75 Pay / W2 #J-18808-Ljbffr Remote About the Company: Thesagegroup Apply Job! Apply tot his job