Senior Manager, Search Engine Marketing
About Us At Spark Networks, we’re dedicated to connecting people and sparking meaningful relationships. As a global dating company, our mission is to help people find love and have fun along the way. We offer a range of premium and freemium apps that welcome millions of singles worldwide. Our biggest brand, Zoosk, welcomes 40 million singles to its platform and is available in 80+ countries, translated into 25 languages. We also offer niche brands that cater to specific age groups and religious communities, such as Silver Singles for the over 50s, Christian Mingle, and Jdate for Christian and Jewish singles. Despite our diverse brand portfolio, our goal remains consistent: to help singles around the world find love and enjoy the journey. We pride ourselves on ensuring our users remain engaged, happy, and satisfied throughout their Spark experience. That’s why we’ve also launched a premium matchmaking service across our brands, which pairs eligible users one-on-one with a dedicated matchmaker to cut through the noise, and uses short video dates to assess chemistry. As a successful subscription business, Spark Networks boasts significant opportunities for innovation and growth. At our core, we are a consumer technology company, with product management playing a crucial role in driving our success. Our commitment to continuous improvement and user satisfaction keeps us at the forefront of the dating industry. Looking for Your Next Great Match? We Are Too. At Spark Networks, we’re building platforms that bring people together - and we believe the same energy applies to our team. Right now, we’re looking for an experienced Senior Manager of Search Engine Marketing (SEM) who will be responsible for leading and managing our SEM initiatives, driving paid traffic growth and enhancing the overall digital presence of Spark. This role involves developing and implementing effective SEM strategies, managing bolthires, Bing and bolthires accounts, and working cross-functionally with various teams to ensure the successful execution of SEM plans. The ideal candidate will have extensive experience in SEM, strong analytical skills, and the ability to work in a fast-paced, dynamic environment. This is a remote role, based in the US. What You’ll Do • SEM Strategy Development: Oversee the day-to-day management of paid search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery. Monitor pacing, budgets, and KPIs, implementing optimizations to drive efficiency and effectiveness. • Vendor Management: Oversee the performance of the outsourced SEM vendor, ensuring they meet deliverables, deadlines, and quality standards. Facilitate clear communication and provide direction to maximize vendor efficiency. • Testing & Innovation: Contribute to test-and-learn roadmaps, including ad copy tests, keyword expansions, and feature adoption. Stay current on search platform updates and provide recommendations on new tools, features, or betas that could improve client performance. • Performance Monitoring and Reporting: Track, analyze, and report on key SEM metrics and performance against established goals. Utilize analytics tools to provide insights and recommendations for continuous improvement. • Cross-Functional Collaboration and Coordination: Work closely with performance marketing, engineering, product, content creation, and web development teams to ensure cohesive execution of SEM strategies across all digital platforms. • Industry Research and Trends: Keep abreast of the latest SEM trends, algorithm changes, and best practices to maintain a competitive edge. What You’ll Bring • Bachelor’s degree in Marketing, Business, Communications, or a related field. • Master’s degree or relevant certifications (e.g., bolthires Analytics, SEM certifications) is a plus. • Minimum of 5-7 years of hands-on experience managing paid search campaigns (bolthires, Pmax, Bing, bolthires). • 2+ years managing paid app campaign via bolthires and bolthires. • Prior experience managing outsourced vendors is essential. • Strong understanding of search engine algorithms, keyword research tools, and analytics platforms (e.g., bolthires Analytics, SEMrush, Moz). • Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to enhance SEM performance. • Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. • Strong written and verbal communication skills to effectively collaborate with internal teams and external vendors. Ability to present complex information in a clear and concise manner. • Demonstrated leadership capabilities with experience in mentoring and developing teams. • Proactive and strategic thinker with strong problem-solving abilities and attention to detail. • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs. Benefits • Flexible PTO • Competitive, paid parental leave • 401K match • Phone & internet reimbursement • Free account on our dating platforms Let’s Build Something That Connects People. If this sounds like the kind of work and team you want to be part of, apply now and let's spark something amazing together! Please note: While we appreciate the extra enthusiasm to join our team, we cannot accept applications via email, customer support contact, LinkedIn InMails or other various means of communication. Please only submit your documents using the link below. Unsolicited applications via other channels will not be processed. 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