Customer Engagement Manager II - Direct Channel Strategy and Activation at Disney

Join the Magic: Shape the Future of Customer Experience at Disney At The Walt Disney Company, we're not just a business - we're a dreamweaver. We're the creators of enchanting stories, unforgettable characters, and immersive experiences that captivate audiences worldwide. As a leader in the global entertainment industry, we're committed to making the magic happen, not just for our guests, but for our employees as well. If you're ready to be part of a team that makes a difference, we're looking for talented individuals like you to join our Disney Parks, Experiences and Products team as a Customer Engagement Manager II - Direct Channel Strategy and Activation. About the Role The Direct Channel Strategy and Activation (DCS&A) team is at the forefront of delivering exceptional customer experiences through strategic marketing efforts. As a Customer Engagement Manager II, you'll play a pivotal role in driving the day-to-day management and execution of direct channel campaigns, ensuring that our marketing efforts are not only effective but also aligned with our overall business objectives. Key Responsibilities Be a subject matter expert in the tools and data DCS&A uses for activation, providing guidance and support to the team. Lead the development and execution of complex campaign flows, ensuring seamless integration across multiple channels. Collaborate with partners and internal stakeholders to drive campaign activations, fostering strong relationships and effective communication. Perform quality assurance checks on campaigns, identifying and resolving issues promptly to ensure smooth execution. Monitor campaign performance, analyzing data to optimize results and providing insights to stakeholders. Develop and maintain comprehensive documentation on our team's tools and processes, facilitating onboarding and training for new team members. Implement channel strategies that drive campaign and channel best practices, continually seeking opportunities for improvement. Participate in and lead special projects beyond campaign activation, contributing to the team's overall success. Essential Qualifications Bachelor's degree or relevant experience in a related field. 2+ years of direct experience in SQL, analyzing large datasets, performing queries, and validating audience segments. 5+ years of direct experience in campaign list selection processes and campaign sending capabilities. Demonstrated knowledge and understanding of complex data environments, relational database ontology, structures, and querying. Experience communicating technical details and data insights to non-technical marketing partners, driving alignment through clear communication. Proven ability to work collaboratively across organizational teams, showcasing excellent interpersonal skills such as influence, negotiation, and problem-solving. Experience with large organizations and navigating ambiguity while maintaining clear independent judgment. Ability to convey technical concepts to colleagues in a non-technical manner. Strong leadership capacity to mentor and support more junior colleagues. Strategic mindset that applies relevant direct channel strategies to all work. Experience with Adobe Campaign Classic and Adobe Campaign Standard. Experience building complex marketing flows using multiple direct channels. Direct experience with Javascript, HTML, and CSS to finalize campaign sending of messages. Preferred Qualifications Advanced degree or certification in a related field. Experience working in a fast-paced, dynamic environment with multiple stakeholders. Knowledge of marketing automation platforms and their applications. Familiarity with data governance and data quality principles. What We Offer At Disney, we're committed to creating a work environment that's as rewarding as it is magical. Our benefits package is designed to help you live your best life, with: Comprehensive health and savings benefits. Educational opportunities to help you grow professionally. Exclusive discounts and perks that are uniquely Disney. To learn more about our benefits and advantages, visit . About Disney Parks, Experiences and Products The Disney Parks, Experiences and Products segment is a global leader in the travel and leisure industry, with six resort locations in the US, Europe, and Asia, a luxury cruise line, and a renowned vacation ownership program. Our global consumer products operations include the world's leading licensing business across toys, apparel, home goods, digital games, and apps; the world's largest children's publisher; Disney store locations worldwide; and the shopDisney e-commerce platform. About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified global family entertainment and media enterprise. From its humble beginnings as an animation studio in the 1920s to today's preeminent name in the entertainment industry, Disney proudly continues its legacy of creating exceptional stories and experiences for every member of the family. Our Culture At Disney, we foster a culture of innovation, creativity, and inclusivity. We believe that our differences are what make us stronger, and we're committed to creating an environment where everyone feels valued, respected, and empowered to contribute their best work. Equal Opportunity Employer Disney is an equal opportunity employer, committed to diversity and inclusion in all aspects of our business. We welcome candidates from diverse backgrounds and perspectives, and we're proud to be a workplace where everyone can thrive. Ready to Apply? If you're passionate about delivering exceptional customer experiences and are ready to join a team that's making a difference, we want to hear from you! To apply, please visit and follow the application instructions. Don't forget to review the official notification carefully before applying and ensure you have the required documents ready, including your qualifications certificate with mark sheets, passport-size photographs, and signature. We can't wait to welcome you to the Disney team! Apply for this job