Director of Demand Generation
About Avive: Avive Solutions, Inc. ( is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation. Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates. Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! Learn more about working at Avive: About the Role: We’re seeking a strategic, data-driven Director of Demand Generation to lead the planning, execution, and optimization of campaigns that fuel pipeline and revenue growth across our core verticals: public safety, state/local government, education, and enterprise sectors. As the first dedicated Demand Generation leader, you'll play a critical role in shaping how Avive attracts, engages, and converts our target audiences. You’ll own the strategy and implementation of integrated marketing programs and partner closely with sales, product marketing, and marketing operations to drive scalable, and predictable top of funnel pipeline growth. This is a high-impact role for someone who thrives at the intersection of strategic thinking and tactical execution, and who’s excited to build a category-defining brand that’s saving lives every day. The Director of Demand Generation will report directly into the VP of Marketing. • Local SF Bay Area candidates will be asked to abide by a 3 day/week hybid onsite schedule. Remote candidates (outside of the SF Bay Area) are encouraged to apply. What You'll Do: • Own Avive’s demand generation strategy: Translate go-to-market objectives into scalable, marketing programs across key customer segments and personas with the primary objective to build pipeline, with a big focus on driving top of funnel via Marketing Qualified Leads (MQL’s). • Lead and manage a team of Growth Marketing Managers: Hire, mentor, and develop a high-performing team responsible for executing pipeline-building programs in alignment with sales goals. Provide coaching, strategic guidance, and day-to-day support. • Campaign execution: Lead integrated, multi-channel campaigns leveraging email, paid social, SEM, webinars, virtual/in-person activations, direct mail, and more. • Account-Based Marketing (ABM): Build and scale ABM programs targeting strategic accounts across public safety, local government, K-12, higher ed, and enterprise organizations. • Pipeline impact: Partner with Sales to define pipeline goals, implement campaign tracking infrastructure, and optimize programs to meet MQL and revenue contribution targets. • Performance analytics: Analyze campaign performance data to assess impact, identify optimization opportunities, and present clear, actionable insights to stakeholders. • Sales alignment: Collaborate with Sales leadership and BDR teams to align on ICP, messaging, campaign follow-up, and sales enablement materials. • Marketing operations: Work with RevOps and Marketing Ops teams to enhance our marketing and lead generation tech stack, improve lead scoring/routing, and automate workflows. • Content & messaging: Partner with Product Marketing and Content to develop persona-specific messaging, compelling assets, and conversion-optimized landing pages to support top of funnel pipeline growth. Required Skills & Experience: • 7+ years of experience in B2B marketing with at least 4+ years focused on demand generation, growth marketing, or ABM roles. • Proven track record of driving qualified leads and pipeline in complex B2B environments, ideally for companies with a hardware/software combination product • Experience marketing to public sector or regulated industries (law enforcement, Fire/EMS, State/local government, and/or education) is highly preferred. • Strategic thinker with strong executional chops, you’re comfortable developing the campaign plan and running it end-to-end. • Strong analytical mindset with experience using data to drive decisions, forecast outcomes, and optimize performance. • Highly collaborative and cross-functional, with experience aligning closely with sales, product marketing, and operations. • Proficient with marketing and sales tools such as HubSpot, Klaviyo, Pardot, Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., ZoomInfo). • Clear, persuasive communicator who can align stakeholders around a vision and bring ideas to life quickly. • Passion for Avive’s mission and a desire to make a real-world impact through your work. Bonus Points For: • Experience working with connected tech-driven products or connected healthcare solutions. • Proficiency in designing for responsive websites, social media content, and performance marketing. • Knowledge of UX/UI design and wireframing. Equal Employment Opportunity It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities. NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor. Anticipated salary range: $180,000 - $200,000 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job