Remote Marketing Data Analyst - Transforming Insights into Actionable Business Decisions

Unlock Your Potential as a Data-Driven Marketing Expert Are you a detail-oriented, data-driven problem solver with a passion for uncovering insights that drive business growth? Do you have a knack for analyzing complex data sets and turning them into actionable recommendations? If so, we've got an exciting opportunity for you to join our team as a Remote Marketing Data Analyst! At Marrina Decisions, we're committed to fostering a culture of innovation and excellence. Our premium clients in the US region rely on us to deliver top-notch solutions that drive their businesses forward. As a Remote Marketing Data Analyst, you'll be an integral part of our team, working closely with our brilliant and innovative professionals to analyze data, identify trends, and develop data-driven marketing strategies that drive results. About the Role As a Remote Marketing Data Analyst, you'll play a critical role in transforming raw data into actionable insights that inform our business decisions. You'll leverage your expertise in statistical analysis, data mining, and business intelligence to identify trends, patterns, and opportunities that drive business growth. Your work will be instrumental in shaping our marketing strategies, optimizing campaign performance, and improving overall business performance. Key Responsibilities Develop and implement data strategies to support business objectives, driving growth and revenue. Conduct complex data analysis to uncover insights and trends, identifying opportunities for business improvement. Build and maintain data models and pipelines, ensuring seamless data integration and analysis. Develop and implement data-driven marketing strategies that drive campaign performance and ROI. Analyze marketing campaign performance, providing actionable insights that inform future marketing decisions. Create interactive dashboards and reports to communicate findings to both technical and non-technical audiences. Conduct customer segmentation and profiling, identifying opportunities for targeted marketing initiatives. Collaborate with marketing teams to measure campaign effectiveness and identify areas for improvement. Collaborate with cross-functional teams to identify data needs and opportunities, driving business growth through data-driven decision-making. Provide data-driven recommendations to improve business performance, leveraging your expertise in statistical analysis and business intelligence. Stay up-to-date with the latest data technologies and trends, ensuring our team remains at the forefront of data-driven marketing. Essential Qualifications To succeed in this role, you'll need: 3+ years of experience in data analysis and business intelligence, with a proven track record of driving business growth through data-driven decision-making. Advanced proficiency in SQL and Python, with the ability to apply statistical methods to solve complex problems. Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards. Excellent problem-solving and analytical skills, with the ability to identify patterns, trends, and insights from large datasets. Strong communication skills, with the ability to effectively convey complex findings to both technical and non-technical audiences. Data modeling and ETL experience, with the ability to transform raw data into actionable insights. Operationally focused, with a strong reliance on process and standards. Keen attention to detail and accuracy in reporting, ensuring high-quality outputs. Comfortable working across teams, seeking alignment to help maintain a best-in-class marketing operations framework. Collaborative and highly communicative, with the ability to work effectively with team members, peers, partners, and executives. Ready to learn and solve problems both in isolation and in a team environment, with a growth mindset and a passion for continuous learning. Proficiency in Excel or Google Sheets, with power user status highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.). Preferred Qualifications While not essential, the following skills and experience will be considered a plus: Experience with machine learning or predictive modeling techniques, with the ability to apply these skills to drive business growth. Domain expertise in B2B Marketing, with a deep understanding of the marketing landscape and trends. Leadership skills, with the ability to mentor junior analysts and guide data initiatives. Business acumen, with the ability to understand the organization's goals and translate data into actionable recommendations. Project management skills, with the ability to manage multiple projects and prioritize tasks effectively. What We Offer At Marrina Decisions, we're committed to providing a supportive and inclusive work environment that fosters growth and development. As a Remote Marketing Data Analyst, you'll enjoy: A competitive salary, reflecting your skills and experience. Health Benefits, ensuring you and your loved ones are protected. Paid Vacation, Paid Holidays, and Paid Sick Time, allowing you to recharge and maintain a healthy work-life balance. Ongoing Training programs, helping you stay up-to-date with the latest trends and technologies in the MarTech world. Opportunities to learn and grow, with a clear path for career advancement and professional development. Join Our Team! If you're a motivated, data-driven professional with a passion for marketing and analysis, we encourage you to apply for this exciting opportunity. As a Remote Marketing Data Analyst, you'll be an integral part of our team, driving business growth through data-driven decision-making. Don't miss this chance to unlock your potential and take your career to the next level! We're an Equal Opportunity Employer, committed to diversity and inclusion in the workplace. We welcome applications from candidates of all backgrounds and perspectives. If you're ready to join a dynamic team and make a meaningful impact, please submit your application today! Apply for this job